Author: Finnegan Driscoll

June 24, 2024

How does partnering with Motorsports compare with partnering with the Euros?

The European Football Championship, commonly referred to as the Euros, is in full swing, as fans from all over the continent gather around their tv screens to cheer on their beloved nations. [...]

May 21, 2023

How and why does BWT sponsor F1?

Short for ‘Best Water Technology,’ BWT is one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefitted from f[...]

May 11, 2023

DHL & F1: A longstanding partnership

At RTR we believe that great partnerships must be formed from sponsorship deals—DHL and F1 are a great example of that, as they’ve collaborated to achieve remarkable growth. In 2021, DHL [...]

March 30, 2023

The Latin passion for Formula 1 explained

Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name ,fanáticos (fanatics). On top of that, they are also very patrio[...]

March 13, 2023

Formula 1 & Spurs: What is behind the partnership?

This unlikely partnership will see the worlds of football and Formula 1 collide. In the long term, their collaboration could force serious positive change to motorsport. At the end of Februar[...]

March 6, 2023

Monster Energy: A history in sports sponsorship

One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry. [...]

January 23, 2023

The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals

Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

January 17, 2023

The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]

November 28, 2022

Why are car manufacturers returning to WEC?

The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]

October 31, 2022

Motorsport Sustainability: How racing is getting greener and better

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorspor[...]

October 14, 2022

Web3 & Formula 1- How & why have their worlds collided?

Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]

September 12, 2022

Formula 1 in the US: What’s behind its rise in popularity?

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]

September 3, 2022

Formula E cars: How they have evolved & become so unique

This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future. Formula E is the world’s first electric[...]

August 23, 2022

Formula E: differences with Formula 1 and 5 good reasons to sponsor it

Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive cities’.[...]

August 1, 2022

Top 10 Spanish MotoGP riders of all time

Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc grand prix. Then, i[...]