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By Finnegan Driscoll| Posted September 3, 2022 | In MotoGP
This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future.
Formula E is the world’s first electric motorsport, and after a successful 6 seasons following its inaugural 2014-15 series, Formula E became an official FIA championship in 2020. The sport is built around its pledge to be the most eco-friendly motorsport and they have successfully combined the excitement of a motorsport race with protection of our planet. This has been done through initiatives such as recyclable car parts, biofuels being used when transporting goods, and of course the use of electricity to power the engines rather than harmful fossil fuels. It is this final point that makes Formula E so amazing. Formula E cars will be upgraded to a new Gen3 model in season 9, which will see cars reach a top speed of 200 mph. This, as well as improvements to other Formula E car specs such as powertrains, braking, and efficiency of the engines will make races more exciting than ever before.
Seeing as Formula E is a new motorsport, a lot of changes have taken place and the cars have been subject to the most significant of these changes. Formula E Gen1 lasted the first 4 seasons and looking back now, this model was pretty basic. This was put down to the fact that electric race cars were brand new and needed to be understood better by the teams and their drivers.
Gen1’s simplicity made for a good introduction to electric racing for all involved. However, it didn’t take long for car development to begin as in season 2 restrictions on how much cars could be adapted were loosened. Manufacturers were allowed to design their own motors and adapt other car specs such as the gearbox. However, the most significant change was an increase in power-making for more competitive and exciting races. The nature of Formula E allows a lot of room for innovation as new technology is increasing the potential improvements to the car batteries. This is demonstrated by a 50% increase in efficiency of the cars in season 3 as a result of upgrades to the batteries.
Whilst Gen1 was already one of a kind, the development of Formula E cars did not slow down, and Formula E Gen2 saw the sport make remarkable progress. Gen2 brought a lot of changes, most notably to the car batteries. Gen2 saw cars able to run a whole race on one charge, meaning they no longer needed pitstops. This not only highlighted amazing technological improvements, but it also created an interesting dynamic in races and established another significant difference between Formula E and Formula 1. Evolution of the car batteries also made cars much more powerful as the engines received a 25% boost in their max power. Further developments were also made to other cars specs such as the braking system, height, and width of the car.
Attack Mode was also added in the Gen2 era, creating a new challenge for drivers, and enabling another increase in power from 225kw to 235kw. Clearly Gen2 represented a big step up for Formula E as the cars became ‘more like race cars’ as best put by 2016/17 champion Lucas di Grassi.
Evolution is in Formula E’s DNA and officials announced that Formula E Gen3 would debut in season 9. Formula E cars will reach new heights with this jump, as Gen3 is described as ‘the future of motor racing’. It combines sustainability, efficiency, and performance to create some of the most amazing vehicles ever seen. Whilst Gen2 saw the cars change to become like race cars, Gen3 will see the cars specialised for street racing.
Gen3 cars will be able to reach a top speed of 200 mph as a result of a reduction of the cars’ weight by 60kg and improvements to the battery. The addition of a front powertrain, to complement the rear powertrain will help increase the regenerative capacity. It is estimated that 40% of the energy used in a race will come from regenerated energy- a huge increase from the 25% figure in Gen2. This an impressive development, as Formula E cars will be the first ever formula cars with both rear and front powertrains.
The increased regenerative capacity of cars also keeps Formula E in line with their pledge to be the most sustainable motorsport, as it will ensure less energy is used in races. Moreover, many measures have been taken to help in Formula E’s net zero carbon commitment. These include the ‘post life potential’ of the batteries, tyres being recycled after every race and the completely recyclable bodywork of the cars. The bodywork will be made up of recycled carbon fibre parts from Gen2 cars and other sustainable materials like linen.
The evolution of Formula E cars in such a short space of time has helped the sport grow rapidly and grabbed the attention of many racing fans. In turn, this has made FE an interesting opportunity for companies seeking partnerships. This is in part due to Formula E showcasing such remarkable technology and innovation to help drive this evolution, as companies look to align with exciting projects geared for the future. Excitingly, further developments to Gen3 cars will be delivered as software updates, meaning that this evolution will not be slowing down anytime soon.
Gen1 was viewed as the springboard for Formula E to get off the ground and introduce the world to electric motor racing- the cars’ simplicity highlighted this. Gen2 saw the sport grow into its own as cars became more familiar for racing fans. Gen3 will help make Formula E more unique and allow for their mark to be made on motorsport, as the sport and its cars are ready for the future. With Formula E Gen3 nearing its January 2023 debut, now is the time to lock in to the sport and see what the hype is about.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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