In Formula1, Motor Racing, Motorsports

Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year.

Sean Bratches, managing director of commercial operations at Formula One and a former ESPN executive, added: “We are excited about the return of the world’s foremost motor racing platform to the ABC and ESPN platforms.

Abc ‘s Wide World of Sports first started airing live Grands Prix in the early 1960s and this linear and digital partnership with ESPN represents a significant step forward in achieving Formula One’s aim of broadening the sport’s appeal.

 

Source: Sports Pro Media

 

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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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