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By Riccardo Tafà| Posted May 8, 2016 | In MotoGP, MotoGP
French GP results: Pedrosa fourth, Marquez recovers 3 points
The French GP was a tough race for Dani Pedrosa and Marc Marquez, who nevertheless showed grit and determination to overcome their difficulties and bring home as many points as the situation allowed.
Dani Pedrosa started from 11th on the grid and struggled at the beginning to get a good pace, but remained focused and recovered as much ground as possible. With some assistance also from other riders crashing, he finished in a solid fourth position and earned 13 important points to maintain fourth place in the championship standings.
One of the aforementioned crashes unfortunately involved his teammate Marquez on lap 7, while he was fighting for second position with Andrea Dovizioso and Valentino Rossi. Marc re-joined the race in last place and finished 13th, earning three championship points.
Marc Marquez currently lies second in the overall standings, five points down on Jorge Lorenzo.
Dani Pedrosa
4TH
“I cannot feel satisfied with today’s fourth place because obviously I would prefer be much higher up the order and have better races. I give my all, but the conditions are not always there to do well. We are also making some mistakes, and one that is hurting us most is in qualifying, because starting far back makes things more difficult in the race. At the beginning of the race today we did not have good grip and it was hard to get enough of a feeling to go a little faster. The second part of the race went better, and there were some laps in which I even rode quicker than Rossi’s pace, but it was too late. What makes a difference is starting well, starting high up on the grid and putting in good opening laps.”
Marc Marquez
13TH
“It was a pity about the crash today. I was having a good race, but these things can happen when you’re at the limit on every lap. I could have opted for a more conservative race, but here you can end up far back if you do that, so today I had to take risks. In the race I saw that I was losing ground under acceleration, and I had to make that back with my braking. Finally I lost the front and crashed. The positive is that I managed to get three points and I’m only five off Jorge Lorenzo in the standings, which isn’t a lot. Now we have a run of tracks that we found a little tough last year, but they’re quite different to Jerez and Le Mans, so I hope to be fast and have some good races.”
French GP 2016 Results
Pos. Rider Num Nation Points Team Time/Gap
1
LORENZO Jorge 99 SPA 25 Movistar Yamaha MotoGP
43’51.290
2
ROSSI Valentino 46 ITA 20 Movistar Yamaha MotoGP 10.654
3
VINALES Maverick 25 SPA 16 Team Suzuki Ecstar 14.177
4
PEDROSA Dani 26 SPA 13 Repsol Honda Team 18.719
5
ESPARGARO Pol 44 SPA 11 Monster Yamaha Tech 3 24.931
6
ESPARGARO Aleix 41 SPA 10 Team Suzuki Ecstar 32.921
7
PETRUCCI Danilo 9 ITA 9 Octo Pramac Racing 38.251
8
BARBERA Hector 8 SPA 8 Avintia Racing 38.504
9
BAUTISTA Alvaro 19 SPA 7 Aprilia Racing Team Gresini 48.536
10
BRADL Stefan 6 GER 6 Aprilia Racing Team Gresini 54.502
11
LAVERTY Eugene 50 IRE 5 Aspar MotoGP Team 1’02.677
12
BAZ Loris 76 FRA 4 Avintia Racing 1’07.658
13
MARQUEZ Marc 93 SPA 3 Repsol Honda Team 1 lap
14
SMITH Bradley 38 GBR 0 Monster Yamaha Tech 3 9 laps
15
MILLER Jack 43 AUS 0 Estrella Galicia 0,0 Marc VDS 11 laps
16
DOVIZIOSO Andrea 4 ITA 0 Ducati Team 13 laps
17
IANNONE Andrea 29 ITA 0 Ducati Team 17 laps
18
RABAT Tito 53 SPA 0 Estrella Galicia 0,0 Marc VDS 21 laps
19
CRUTCHLOW Cal 35 GBR 0 LCR Honda 22 laps
20
HERNANDEZ Yonny 68 COL 0 Aspar MotoGP Team 22 laps
21
REDDING Scott 45 GBR 0 Octo Pramac Racing 23 laps
REPSOL HONDA TEAM PRESS RELEASE
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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