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MotoGP: Rossi takes gutsy 2nd in eventful Australian GP
By Emanuele Venturoli| Posted October 22, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted October 22, 2016 | In MotoGP, Motor Racing, Motorsports
MotoGP: Rossi takes gutsy 2nd in eventful Australian GP
Movistar Yamaha MotoGP‘s Valentino Rossi took the Michelin Australian Motorcycle Grand Prix to another level today, with a charge through the field from 15th on the grid to a stunning second place
Teammate Jorge Lorenzo overcame the challenges thrown at him this weekend by pushing hard from 12th on the grid and brought his YZR-M1 over the line in sixth place.
Rossi made a good start to the race at Phillip Island Grand Prix Circuit as he jumped two places to 13th on the opening lap.
Overtaking Scott Redding and Maverick Viñales, the Doctor fought his way past Nicky Hayden as he continued to battle his way to the front of the field. Having climbed up to eighth, he was trailing teammate Jorge Lorenzo, who he quickly overtook on lap three and then the pair smoothly pulled ahead of Danilo Petrucci.
Rossi gradually closed down the 0.4s margin to tack onto the back of Andrea Dovizioso and Pol Espargaró‘s bikes. He then put the hammer down and set a provisional fastest lap of 1‘29.795s, leaving behind his two rivals a lap later. He kept pushing in fourth place, trying to bridge the 0.4s gap to Aleix Espargarò and a podium finish.
As Rossi wrestled his way past Aleix Espargaró, drama struck as Marc Marquez crashed out of the lead on lap nine, handing the Italian second place.
The fight for the win was now between the nine-time World Champion and Cal Crutchlow, who was a little more than two seconds ahead of him. The Doctor was eager to hunt down the Briton, but the chase to the front of the field in the early stages of the race had taken its toll on his soft front tyre. Rossi decided to focus on maintaining his position after a small mistake on the brakes and cruised to a stunning second place, +4.218s from the front.
Lorenzo had a superb start from twelfth on the grid and quickly stormed to ninth in the opening laps. The Mallorcan was fully aware that his teammate and Viñales would be soon joining him at the front of the pack and hurried to deal with Stefan Bradl and Jack Miller two laps into the race for seventh place. A lap later Lorenzo was forced to let Rossi and Viñales through and followed them past Petrucci, but was unable to keep up with their pace.
With Marquez crashing at the front, the remaining second half of the race was a lonely ride for Lorenzo in sixth place, with a significant gap to both the bike in front and the back of him. Lorenzo focused on keeping the heat in his tyres to bring home some solid points and crossed the line +20.125s from the front.
Thanks to his stunning ride today, Rossi stays in second place in the championship with 216 points. He thereby increases the advantage over his teammate Lorenzo to 24 points, whose sixth place sees his points total raised to 192.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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