Series history and identity
NASCAR, founded in 1948 by Bill France Sr. emerged as a response to America’s passion for street racing. Known for its racing on ovals and the iconic Daytona 500, NASCAR has built a loyal and passionate fan base. On the other hand, IndyCar, with roots going back to the1911 Indianapolis 500, has always represented the pinnacle of technology and innovation in American motorsports, attracting an audience that appreciates precision and speed.
Cars and technology: stock-car vs open-wheel
NASCAR cars are rugged and designed to withstand extreme conditions, with 5.8-liter V8 engines producing more than 750 horsepower. In contrast, IndyCar cars are lightweight and aerodynamic, equipped with 2.2-liter turbocharged V6 engines capable of reaching speeds in excess of 380 mph at circuits such as Indianapolis.
Race formats: ovals, circuits and pit stops
NASCAR races take place primarily on ovals, with a format that favors close contact and group strategies. Races can last up to four hours, with pit stops requiring precision and timing. IndyCar, on the other hand, offers a variety of circuits, including ovals, street and city circuits, with races that combine speed and strategy, where each pit stop can affect the outcome of the race.
Fan engagement and audience
NASCAR boasts a large and loyal fan base, averaging 3.7 million spectators per race. The public is known for its passion and dedication, often following the teams and drivers at every race. IndyCar, while having a smaller fan base, is growing, with an audience that appreciates the variety of circuits and technological innovation of the cars.
Sponsorships and opportunities for brands
Both series offer unique opportunities for brands. NASCAR, with its large audience and party atmosphere, is ideal for brands seeking visibility and direct engagement with fans. IndyCar, with its emphasis on technology and innovation, attracts brands that want to associate with values of precision and cutting edge. To find out how RTR Sports can help you navigate the motorsports sponsorship landscape, visit our website.
Contact RTR Sports to design effective sponsorships in NASCAR or IndyCar.