Category: NASCAR
October 2, 2026
NASCAR vs F1 vs MotoGP for US Brands: Which Delivers Better Sponsorship ROI?
On March 1, 2026, Tyler Reddick won NASCAR’s Cup Series race at Circuit of the Americas in front of 3.93 million FOX viewers, with Trackhouse Racing’s Shane van Gisbergen in secon[...]
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July 12, 2026
Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?
NASCAR’s three national series the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series sit at fundamentally different pr[...]
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July 10, 2026
NASCAR Sponsorship ROI: How to Track and Measure Return (2026 Framework)
NASCAR sponsorship ROI is the total business return a brand earns across broadcast media value, digital and social outcomes, B2B hospitality pipeline, consumer brand lift, and direct commerci[...]
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July 6, 2026
NASCAR Sponsorship Contract: What to Check Before You Sign
A NASCAR sponsorship contract is the document that decides whether your rights fee buys what your term sheet promised and the difference is measured in millions when the wording is wrong. T[...]
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July 2, 2026
NASCAR Sponsorship 2027: How Brands Get In and Sponsor a Team
How to sponsor a NASCAR team in 2027 is a six-step process that runs roughly eight to twelve weeks from brief to signed contract, then a further six to eight weeks to activate. The NASCAR spo[...]
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July 1, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s four 2026 Cup Series Premier Partners are Busch Light, Coca-Cola, Xfinity, and Freeway Insurance, the last replacing GEICO. Below them sit Official Partners (Sunoco, Goodyear, [...]
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May 22, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
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April 13, 2026
Super.com Named NASCAR Official Savings Partner
In March 2026, NASCAR announced one of its most distinctive commercial partnerships of the modern era: a multi-year agreement with Super.com, a fast-growing savings and membership platform, n[...]
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April 8, 2026
NASCAR Xfinity Title Sponsor Replacement: O’Reilly Auto Parts Takes Over in 2026
What Replaced Xfinity as NASCAR’s Series Title Sponsor? O’Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR’s second national series in 2026, with the series officially [...]
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April 8, 2026
How Many NASCAR Races in a Season? Full 2026 Guide
The NASCAR Cup Series season consists of 36 points-paying races, typically held between February and November. In addition to these championship events, the Cup calendar includes non-points r[...]
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April 8, 2026
What Gas Brand Sponsors NASCAR? Sunoco and Every Energy Partner in 2026
Sunoco is the official gas brand of NASCAR and has been the exclusive fuel supplier to all three NASCAR national series – the Cup Series, the O’Reilly Auto Parts Series (formerly Xfin[...]
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March 16, 2026
NASCAR Sponsorship Cost: How Much It Costs, Available Packages & Brand Opportunities
For more than seventy years, NASCAR, the National Association for Stock Car Auto Racing, has been one of the most influential sports properties in the United States. Today, NASCAR represents [...]
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August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
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August 27, 2025
NASCAR’s Crown Jewels: four legends of speed.
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
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July 8, 2024
How long is a NASCAR race? Hours, laps and what makes it longer
A NASCAR race does not last a number of hours. It lasts a number of laps. On average a NASCAR Cup Series race lasts about three hours, but in 2026 the range ran from 2 hours 29 minutes at Wat[...]
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July 8, 2024
What cars does NASCAR use? Models, engines and the Next Gen in 2026
Charlotte, 19 June 1949. On a dusty, rutted three-quarter-mile dirt track, NASCAR runs its first race for showroom cars, the Strictly Stock. In front of a crowd estimated at between 13,000 an[...]
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July 8, 2024
What does NASCAR stand for? Meaning, history and how it works today
NASCAR stands for National Association for Stock Car Auto Racing. It is the organization that, since 1948, has written the rules, drawn up the calendars and awarded the titles of its stock ca[...]
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April 10, 2014
Formula One: FIA accept Gene Haas for 2015 and consider Forza Rossa!
The FIA have accepted an application by NASCAR team owner Gene Haas for the 2015 Formula One World Championship. The acceptance was announced after a meeting by the World Motor Sport Council [...]
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