Category: Sponsorizzazioni Sportive
September 4, 2026
We Only Operate in Italy — Can We Sponsor Just One Race? No, You Can Do Much More
E’ possibile sponsorizzare una squadra di MotoGP anche per una sola gara. Non si tratta di una pratica molto comune ma ci sono alcuni Team che accettano partner per un singolo evento. L[...]
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August 28, 2026
ADUO, the Equilibrium Dividend: Why the FIA Mechanism Pays Off for Formula 1 Sponsors
What the Formula 1 ADUO is, how the FIA mechanism rebalancing the 2026 engines works, and why a closer championship is good news for fans and, above all, for sponsors. [...]
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August 28, 2026
Repsol and Honda in MotoGP: Thirty Years of Sponsorship, and the Brand’s Second Life in 2026
It’s 1995. Honda consolidates its premier-class MotoGP programme into a single factory team and brings in a new Spanish sponsor: Repsol. At the first attempt, the Repsol Honda Team wins[...]
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August 26, 2026
What a Sports Sponsorship Is Actually Worth: The World Ducati Week Case Study
A regional government put just under €152,000 into a Ducati rally in 2000 and got €7.13 million of local spending back — a 1:46.9 ratio, and a method that still holds. [...]
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August 11, 2026
Mercedes F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Full guide to Mercedes-AMG Petronas F1 sponsorship in 2026: cost by tier, named partner breakdown (Petronas, Microsoft, INEOS), what each level delivers, and how Mercedes compares to McLaren [...]
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August 11, 2026
Cadillac F1 Sponsorship – Cost, Partners and the Open-Inventory Window 2027
Complete guide to Cadillac F1 sponsorship in 2026: tier pricing ($500K to $70M+), confirmed partners (Jim Beam, Tommy Hilfiger, 3M, Tenneco), and why the only title-free team on the grid is F[...]
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August 11, 2026
Aston Martin F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Explore Aston Martin F1 sponsorship costs, estimated from $2M to $80M+, official partners, sponsorship tiers, rights, and ROI benchmarks for brands in 2026. [...]
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August 11, 2026
Audi F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Complete guide to Audi F1 sponsorship in 2026: cost by tier, confirmed partners (Revolut, BP, Castrol, Visit Qatar, Adidas), what each level delivers, Mission 2030 context, and how Audi compa[...]
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August 10, 2026
F1 Sponsorship ROI Benchmarks: What Return Does Each Budget Level Actually Deliver?
Formula 1 sponsorship ROI benchmarks by spend band – $1.5M to $110M+. Named SMV ratios, brand lift data, B2B pipeline figures, and a decision matrix for US CMOs. [...]
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August 10, 2026
Single-Season or Multi-Year F1 Sponsorship Deal – Structuring F1 Sponsorship Contract Length
The five F1 sponsorship contract structures — single-season to 5-year — what each costs relative to the others, which clauses govern length, named deal examples, and a decision matrix for[...]
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August 10, 2026
Formula 1 Sponsorship Logo Placement Costs: What Every Spot on an F1 Car Is Worth
Position-by-position cost guide for F1 car sponsorship in 2026: halo, sidepod, engine cover, rear wing, nose, front wing, endplates and mirrors — with directional cost ranges, named brand e[...]
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August 10, 2026
Formula 1 (F1) Sponsors and Partners – Official List, New Deals & Latest Updates
The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes – including Gucci’s historic Alpine deal. Updated as pa[...]
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August 10, 2026
Formula 1, Formula 2 or Formula 3? Which Sponsorship Delivers the Best Value?
F1 starts at $1.5M. F2 title sponsorship from $50K. F3 from $20K. This guide shows exactly what each championship delivers for your budget — broadcast reach, hospitality, driver narrative, [...]
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August 10, 2026
Every F1 Livery Ranked – Design, Sponsor Visibility & Branding Strategy
Discover how every 2026 F1 livery balances design, sponsor placement, logo visibility and commercial strategy. Compare branding effectiveness, TV exposure, and sponsorship value across the Fo[...]
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August 10, 2026
MotoGP Sponsors and Partners: Official List, New Deals & Latest Updates
The complete list of confirmed MotoGP 2027 sponsors and partners – all 11 teams, championship-level partners, and the key commercial changes for the new era. Updated as deals are confir[...]
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August 9, 2026
Andrea Kimi Antonelli and the Italian window: the opportunity brands shouldn’t miss
It’s July 2026 in Monaco. Kimi Antonelli crosses the finish line first on a circuit that has historically rewarded patience. Nearly eighty million people worldwide watch that moment. In[...]
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August 4, 2026
MotoGP has appointed CAA Sports: what (really) changes for sponsors
On 23 June 2026 MotoGP appointed CAA Sports as its exclusive global sponsorship agency. Here is what the deal actually changes for brands, and what it leaves untouched. [...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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