Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Riccardo Tafà| Posted April 18, 2018 | In MotoGP, Sports Marketing
You are a company that sells window frames, toothpaste, mobile phones, sofa or any other product or service. What would you answer if they asked you If they have to pay for your products or services…I can imagine the response.
If you have a legal problem, you go and see a lawyer, and I am sure that you receive an invoice.
In the same way, your accountant will not deprive you of his bill. The same thing happens for architects, engineers, tennis instructors or personal trainers. Yet it seems strange that agencies should be paid.
So, I ask myself why sometimes you ask if our work has to be paid? “Do we have to pay you a fee?” and with a certain disbelief in your voice…
You called us because you needed some information, and we dedicated you all of our attention, trying to exactly understand your needs and objectives. We have even struggled to extort you the vague idea of the budget you have and, on that basis, we answered quickly (doing the homework, giving you the different scenarios, offering alternatives after having asked the different right holders), producing a document that explains why to do something and how to do it.
In short, we committed ourselves, using our resources, our knowhow (and not only in terms of contacts) not to mention our time to give an answer to your request, and now you put yourself in the position of asking if you have to pay us a fee.
If I put my feet in your shoes I can even understand the question. Why in a world dominated by disintermediation should I use an agency and add a further step to the value chain?
The question is legitimate and the answer should be just as direct: here you are not buying a train ticket. The package you receive is complex and the difference is not only in the price.
I would feel silly myself if I paid 100 euros for my plane ticket and I traveled surrounded by people who paid 50 Euro, but this is not the case…anyway you should to discover Sports Marketing Agency.
You are still reading, I think you approved the concept, so here are three reasons why choose a sports sponsorship agency before entering any sports sponsorship program.
You are moving in a market that hasn’t got any published price list, it’s a fluid environment in which, sometimes, fluctuations can be huge.
Do you know the stadiums or tracks where you want to take your guests? Do you know by chance that cozy restaurant just outside the circuit? Can you manage an emergency? What if one of your guests forgot his pass at the hotel and now you are stranded at the front gate? If you answered correctly to all of the questions, then you do not need an agency. But if there are areas of uncertainty then you’d better play safe and go for an agency.
Agencies know who constantly tries to overdeliver and who sticks to the contract, who can be a bit more flexible and who isn’t.
Anyway, what I can promise you is that the next time I go to one of your shops looking for an L shaped sofa, 3 meters by 4, in matte grey leather (that has to be delivered between 10 and noon next Wednesday) I will not forget to ask the price and to pay for it.
Having said that, if you still want to talk with us we can be reached at info@rtrsports.com
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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