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By Emanuele Venturoli| Posted April 23, 2017 | In MotoGP, MotoGP
Movistar Yamaha MotoGP‘s Valentino Rossi showed an impressive pace in the Grand Prix of The Americas to claim his third consecutive podium finish of the season. Teammate Maverick Viñales was looking confident, but his race ended prematurely 20 laps before the end.
Rossi was strong out of the gates and settled into third position exiting the first corner. He chased Marc Marquez and Dani Pedrosa in the opening laps, careful not to let them clear off into the distance.
With 15 laps to go the Italian went wide in the first corner and got into a scrap with Johann Zarco. After a touch between the two Yamaha riders in turn 4, the Doctor was pushed wide, but he quickly rejoined the track and held on to third position.
As the front runners quarrelled over the next few laps, Rossi took the opportunity with both hands to close the gap. He reached Pedrosa with five laps to go and bided his time. Two laps later, his carefully planned overtake came in the last corner. The nine-time World Champion then put his head down. He was on the limit for the last two laps to take the flag +3.069s behind the leader, securing second place despite being penalised with 0.3s at the end of the race, due to the incident with Zarco.
Viñales had a busy first lap. Starting from second place on the grid he got off the line well, but found himself in fifth place after all 22 riders had squeezed through the first corner. He soon overtook Jorge Lorenzo for fourth and was eager to remain on the tail of his teammate on their way to the front, but his challenge was cut short by a crash in turn 16 one lap later. The Spanish youngster was left unhurt, but unable to continue the race.
Today‘s results see Rossi take over the lead in the championship standings with 56 points, 6 points ahead of Viñales in second place. In the Constructor’s Championship, Yamaha still holds the lead with a 16-point margin, while the Movistar Yamaha MotoGP Team stays on top in the Team’s Championship standings, 41 points ahead of its closest rival.
The Yamaha Factory Racing Team will next cross the Atlantic Ocean for the Gran Premio de España at the Circuito de Jerez in two weeks‘ time.
It was a great surprise for me and for the team because we were struggling very much with the new bike, especially during the winter. I think we need more time to understand the setting and the way to ride it, but at the end this bike is very good, especially in the race and with the used tyres. I‘m so happy, because today I wasn‘t so far from the front and it‘s also the best result of my career at this track, so it‘s good. When I saw ’Viñales out‘ I started to think “I‘m on top of the championship standings”. I felt good and I also saw Dani having some problems, especially on the right, so I said “maybe those four points are important” and in fact it was like that. For me the penalty wasn‘t right. The problem is we either do it like this, or we crash together at a very dangerous point. But for me, though accepting Race Direction‘s decision, the mistake was made by Zarcoù
It was a really strange crash. I did exactly the same as in Warm Up and all weekend, but I crashed. I think we had some issues with the front tyre, but anyway, we know that we are strong and that we have the speed. We can be strong again, so I‘m going to try to forget this crash and come to Jerez even faster, stronger and more consistent than I was here.
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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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