In Marketing Sportivo

Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sport and technology open the doors to the future.

They are called NFTs, non-fungible tokens, and they are the answer to a question that has become central in recent years: how to sign, authenticate and exchange digital content in a secure, quick, and engaging way?

Created using blockchain technology, the so called “nifties” are cryptographic tokens allowing for unique digital purchases and identification of any type of media, from an image to a song, from a work of art to a video.

Non-fungible tokens are used to create verifiable digital scarcity, unique digital objects such as crypt art and collectibles in digital format, that become exchangeable and sellable on the digital market.

Thanks to their ability to provide proof of authenticity and ownership of the digital work, they have quickly become the next-gen of 2.0 collecting.

This intangible but enormously powerful tool, that has been booming in recent days, now meets the excellence of auteur sports photography with “The Mirco Lazzari Collection”, a project connecting Mirco Lazzari, Stargraph and RTR Sports Marketing.

From July 15th, the first NFTs from the famous Imola-based photographer will be available on the Stargraph website. Some of his unique shots will create an unprecedented collection, with limited editions of pictures from MotoGP to Formula 1, from rally to World Superbike.

It is the first time that photography, sport and the digital world meet in this way in Italy: Mirco Lazzari’s NFTs are not simply a glance at the future, but rather a concrete tool to cement a form of expression and communication that has never been so important.

Mirco Lazzari has been portraying the world of motorsports through his lens since 1989.  His style has always been unique, fresh, and different, offering a perspective that has more to do with poetry than with narrative. His pictures have received several international awards, and paved the way for the role of sport ambassador for premium photo brand Nikon.

It was RTR Sports Marketing founder Riccardo Tafà who first envisioned the potential of a Mirco Lazzari NFT: a circle that could only be closed via a partner of great experience and creativity in the world of the web and digital marketing.

“We’ve been super happy to be part of this project – says Michele Imbimbo, co-founder of Stargraph. The Mirco Lazzari Collection combines the international ambitions of our company and the world’s top sports photography, creating a unique product sitting at the apex of tech, sports and art “.

“We believe that every digital product can have a high value only if filled with a strong emotional and cultural content – says Mirco Lazzari. For the first time in our digital history, NFTs allow to crystallize that very moment, to make tangible something that was previously intangible. But at the heart of it there is always the need for great content, something that can move feelings and enclose a gesture, a special moment. ”

The first NFTs of “The Mirco Lazzari Collection” are available in limited edition from Wednesday, July 15 on the website https://nft.stargraph.it/.

Emanuele Venturoli
Communication Manager for RTR Sports Marketing. A degree in Communication at the University of Bologna and a passion for sport brought me where I'm today.
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