Category: Marketing Sportivo
October 7, 2026
New MotoGP format 2027: two grids, less practice, more showdowns
New MotoGP format 2027: Sprint qualifying on Friday, Q1 for everyone, no warm-up. What changes for riders, teams and sponsors, session by session. [...]
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October 5, 2026
Driver longevity: the veteran’s paradox in motorsport
Driver longevity in motorsport makes top drivers more credible and less risky for sponsors, but shortens their horizon: this is the veteran’s paradox. [...]
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August 13, 2026
MotoGP and South America: When a Continent Stops Being an Audience and Becomes a Protagonist
It is three o’clock on a Thursday morning in March 2026 when the Autódromo Internacional Ayrton Senna in Goiânia opens its gates for the first free practice of the Brazilian Grand Pri[...]
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July 21, 2026
July 2026 editorial: A world gathering around sport
On why sport remains the last universal language – and what that means for any brand trying to reach the world July is when the planet turns its attention to the same few things at once[...]
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July 20, 2026
Independence, Verticality, Experience: How an Independent Motorsport Sponsorship Agency Works
Anyone looking for a sports sponsorship partner will find a market that promises it all: every sport, every budget, every goal. This page explains what an independent motorsport sponsorship a[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sports marketing consulting and sponsor search are two fundamentally different services: one starts from the company, the other starts from the sports property. Understanding this distinction[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
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June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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December 23, 2024
Sports sponsorship: the need to seamlessly mix digital and on-field activations
The sports sponsorship represents an extremely effective marketing tool for companies, capable of creating deep emotional bonds with audiences through the passion and enthusiasm that characte[...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 16, 2024
The Future of Sponsorship in Motorsport: Sustainability and Technological Innovation
The motorsports industry has long been a powerful vehicle for brand visibility, consumer engagement and global reach. As we look to the future of motorsport sponsorship, including Formula 1 s[...]
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November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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