Category: Formula 1
August 30, 2022
Formula 1 calendar 2023: news, rumors and officialdom
The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a r[...]
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August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 29, 2022
Why do Formula 1 drivers weigh themselves at the end of the race?
Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in ha[...]
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June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 16, 2022
F1 and budget cap: the winning “formula”?
In recent weeks one of the most relevant issues for F1 teams is that of the budget cap, which is currently set at $140 MIlion (from which driver recruitment, marketing costs and those of the [...]
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June 3, 2022
Formula 1’s top 7 drivers by endorsement and sponsorship deals
Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world [...]
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March 31, 2022
Updating the product to prevent competition: product life management and F1
Formula 1 ‘s change of regulations -new cars and new tires first and foremost- led to two spectacular races and record ratings. A risk that paid off but was necessary if motorsport̵[...]
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March 9, 2022
Formula 1 2022: lots of news for what promises to be an exciting season
Less than a month to the new F1 season that will begin with the Bahrain Grand Prix on March 20. Total departure from the past for the new era of automotive sports: all teams seem intent on le[...]
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November 11, 2021
Formula 1 calendar 2022: 23 races, new formats and many returns
Last October 15, Formula 1 announced the provisional calendar for the upcoming 2022 season, and what a calendar! It promises to be a super-exciting season, in every sense of the word: a recor[...]
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October 27, 2021
NBA and Formula 1: when sports marketing is cross-audience
The weekend of Formula 1 at the Austin circuit is of paramount importance for several reasons, both sporting and marketing. From a sporting perspective, Formula 1 has several reasons to celeb[...]
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October 25, 2021
Formula 1: Audience research and opinions on one of the world’s most popular sports
We are often asked if it is the right time to invest in Formula 1 and our answer is this: it is always the right time to invest in Formula 1, and now more than ever, and we tell why. Today we[...]
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September 30, 2021
Formula 1: what you wanted to know but never dared to ask
Aaaaaaah, the Formula 1, the pinnacle of motorsport, the highest form of racing on four wheels, and arguably one of the most popular sports in the world. While some argue that motor racing wa[...]
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