Category: Motorsports
May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
Read More
May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
Read More
May 8, 2025
WRC Sponsorship: Opportunities and Strategies in the World Rally Championship
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
Read More
April 4, 2025
Prime Video Sponsors Kyle Larson’s “Double” Ambition
Amazon Prime Video is making a bold statement in the world of motorsport sponsorship by stepping in as the presenting sponsor for Kyle Larson’s unprecedented attempt to conquer two of auto [...]
Read More
January 23, 2025
IndyCar Sponsorship: Packages, Costs, Opportunities
Accelerating Brands with IndyCar Sponsorship IndyCar is renowned for its blend of rich history, thrilling racing, and global reach. Anchored by iconic events like the Indianapolis 500, the se[...]
Read More
January 23, 2025
NASCAR Sponsorship: Packages, Costs, Opportunities
Harnessing the Power of NASCAR Sponsorship For over seven decades, NASCAR –National Association for Stock Car Auto Racing– has captivated motorsport enthusiasts with its high-spee[...]
Read More
January 8, 2025
IMSA racing: cars, classes and structure
IMSA, or the International Motor Sports Association, is an entity that regulates motor racing in North America. Since it was founded in 1969, IMSA has gained a prominent place in the internat[...]
Read More
November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
Read More
November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
Read More
November 6, 2024
Moto3 Sponsorship: Benefits, Costs and Opportunities
The world of motorsport offers a wide range of sponsorship opportunities, each with unique features, specific benefits and varying costs. The Moto3 category, in particular, represents an attr[...]
Read More
October 31, 2024
SBK Calendar 2025: World Superbike between Novelties and Confirmations
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain[...]
Read More
July 31, 2024
How does the Dakar work?
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
Read More
July 31, 2024
How long is the Dakar?
In 2025, the Dakar will begin on January 3 and end on January 17 and will take place entirely in the Saudi Arabian desert. [...]
Read More
July 31, 2024
What bikes are used for the Dakar?
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology [...]
Read More
July 15, 2024
Digital Transformation in Motorsport Sponsorship
The world of motorsport sponsorship is undergoing a seismic shift, driven by the rapid advancements in digital technology. As brands seek to maximize their return on investment and engage wit[...]
Read More
July 8, 2024
Here’s how dedicated APPs will change fan engagement and results for sponsors for the better
In the ever-changing world of motorsport and sports sponsorship, technology is playing an increasingly crucial role. One of the most significant innovations in recent years is dedicated appli[...]
Read More
July 8, 2024
How long does a NASCAR race last?
NASCAR races are among the most watched motorsports competitions in the United States and around the world. The races are more than just a fixed number of laps or miles—they’re dynamic e[...]
Read More
July 8, 2024
What cars does NASCAR use?
The National Association for Stock Car Auto Racing (NASCAR) is one of the most popular motor sports in the United States. The cars used in NASCAR races are known for their speed, power and ad[...]
Read More
July 8, 2024
What does NASCAR mean?
Nascar, which stands for National Association for Stock Car Auto Racing, is an organization representing one of the most popular forms of auto racing in the United States and around the world[...]
Read More
July 8, 2024
Zooming Ahead: The Speed of NASCAR Race Cars
Fuel your excitement and rev your engines as we dive into the world of NASCAR, where speed is not just an objective—it’s a way of life. NASCAR race cars have captured the imagination [...]
Read More