Global awareness

WEC’s international calendar and the 24 Hours of Le Mans deliver worldwide exposure, positioning your brand in front of a global motorsport audience across key markets.

Manufacturer-led credibility

Ferrari, Porsche, Toyota, Cadillac and more compete head-to-head, placing your brand alongside world-class engineering and global automotive leaders.

Longer races, more exposure

With six, eight and twenty-four hours of racing, WEC keeps your branding visible for longer - integrated into the cars that are the focus of global race coverage.

WEC and 24 Hours of Le Mans sponsorship opportunities

The FIA World Endurance Championship (WEC), inaugurated in 2012, offers manufacturers a concrete platform for testing new technologies, innovations and safety features. Taking place over eight races spanning across four continents, racing various distances from 6 to 24 hours – WEC is the pinnacle of endurance racing, pushing the cars and drivers to their absolute limit. 

With teams like Toyota Gazoo Racing, Ferrari AF Corse and Cadillac Hertz Team Jota competing at the highest level, WEC delivers world-class endurance racing across a global calendar anchored by the 24 Hours of Le Mans. Hyundai’s Genesis brand will debut in Hypercar in 2026, with automotive giants McLaren and Ford set to follow in 2027 – underlining the championship’s rapid growth and the expanding opportunities for team sponsorship. 

Some WEC teams have title sponsors with brands like Hertz (Cadillac Team Jota) and TotalEnergies (Peugeot) which are a part of their official team’s name. Across the grid, global names such as TAG Heuer with Porsche Penske, Fujitsu with Toyota Gazoo Racing and HP with Ferrari AF Corse feature prominently on the cars – giving partners sustained visibility throughout hours of racing and at flagship events like the 24 Hours of Le Mans. 

With over 30 years of experience in motorsport sponsorship, RTR Sports Marketing unlocks global opportunities for your brand, in front of millions. As your WEC agency, we’ll secure the right Hypercar partnership and ensure your brand is front and centre at the 24 Hours of Le Mans. 

Partner with a WEC team today

Why brands choose WEC sponsorship

1

Your brand at the centre of endurance racing

In WEC, the cars are the stars - and with your branding on Hypercar or GT machinery, it remains visible throughout hours of global broadcast coverage, including at iconic events such as the 24 Hours of Le Mans.

2

Proven performance under pressure

WEC is built around endurance over 6 to 24 hours of sustained competition where reliability, precision and teamwork define success. For brands, it’s a powerful platform to communicate long-term performance and engineering excellence.

3

The prestige of Le Mans

As the championship that includes the 24 Hours of Le Mans, WEC offers access to one of the most iconic events in global sport. Associating with Le Mans means aligning your brand with heritage, legacy and motorsport history.

4

Global reach across continents

WEC’s international calendar spans Europe, Asia, the Middle East and North America, whilst maintaining a more concentrated commercial landscape. That balance gives brands worldwide exposure with stronger access, clearer visibility and more effective business networking opportunities.

99k

6 Hours of Spa 2025 attendance

Grew by 12% YoY

755k

spectators throughout the season

Crowd figures are at an all-time high.

332k

spectators attended the 24 Hours of Le Mans 2025

Record high attendance at the marquee event.

Make your brand part of WEC’s defining moments

Since its early years, the FIA World Endurance Championship has produced unforgettable moments that keep fans coming back long after the checkered flag. At the 2015 6 Hours of Silverstone, Audi #7 and Porsche #18 engaged in a legendary battle for the lead, trading position after position before Audi eventually took the win and set a race record by completing an astonishing 201 laps – a testament to the pace and endurance that defines WEC racing. 

Race victories are cherished by WEC fans for years. From the 2017 6 Hours of Nürburgring, when Porsche won on home soil, finishing 1-2 to cheers and jubilation from passionate German fans; to the moment where AF Corse’s #83 Ferrari made history as the first privateer-entered car to win the event since 2005, by 14 seconds ahead of the Porsche Penske – in turn, delivering Ferrari its third consecutive win in the world’s greatest endurance race. These moments perfectly showcase the precision, consistency and competitive depth that makes WEC endurance racing so compelling. 

These are the kinds of races and moments fans remember – epic battles, historic breakthroughs and dramatic finishes that live on in highlight reels and fans’ memories for years. When your brand is part of those moments, it becomes part of the story fans replay, share and relive long after the race weekend has passed. 

Discover WEC sponsorship today