WEC Sponsorship Agency
Sponsoring the FIA World Endurance Championship
The FIA World Endurance Championship, inaugurated in 2012, offers manufacturers a concrete context for testing new technologies, styles and safety features. The WEC also provides a field test of advances in the design and performance of road cars.
The World Endurance Championship (WEC) is an eight-race event that takes place in North America, Europe, Asia and the Middle East. There are races of various distances, from 6 hours to 24 hours. The main event remains the 24 Hours of Le Mans, ranked alongside the Olympics, the Super Bowl and the World Cup as one of the world’s greatest sporting events.
The 2024 calendar is designed to give WEC manufacturers, teams and partners international exposure in crucial markets. With several cars competing simultaneously in 2 categories (Hypercar, LMGT3), the WEC offers fans around the world non-stop entertainment that includes action-packed sequences, multiple overtaking moves and thrills galore.
We at RTR Sports are proud to be a leading independent motorsport agency, advising brands and companies looking to use extraordinary racing series such as the World Endurance Championship to better engage their customers and stakeholders.
Contact us today using the button below to start your journey into WEC sponsorship.
The Benefits of WEC Sponsorship
WEC sponsorships packages offer numerous benefits to organizations seeking to gain a competitive edge in motorsport. WEC sponsorship provides exposure for the brand, both on and off the track, with its global reach allowing for an opportunity for businesses to extend their reach internationally.
WEC sponsors also benefit from access to race teams and drivers, exclusive hospitality experiences, marketing and communications support, and the ability to leverage WEC’s extensive media coverage.
WEC sponsors are provided with unique opportunities to gain maximum visibility for their brand through television broadcasts, online presence, and advertising campaigns. WEC sponsorship packages create a platform to build relationships with key stakeholders in motorsport while building customer loyalty. Sponsorship packages also give WEC sponsors exclusive access to events, including WEC Fan Zones and VIP experiences.
WEC sponsors can further benefit from the use of WEC data and analysis for marketing campaigns, as well as the opportunity to leverage WEC’s global network of partners and fans. WEC sponsorship offers an exciting opportunity to gain exposure and engagement in the motor sport industry.
By taking part in a WEC partnership, you will benefit from:
- WEC’s global reach and global exposure
- Exclusive access to WEC events and VIP experiences
- Leveraging WEC’s extensive media coverage and marketing campaigns
- WEC data and analysis for marketing campaigns
- Building relationships with key stakeholders in motorsports
- Customer loyalty and brand exposure.
The FIA WEC Calendar 2025
The WEC 2025 calendar features seven rounds of prestigious events throughout the year, each offering WEC sponsorship opportunities to a global audience. WEC teams offer comprehensive marketing packages that can be tailored to meet the objectives of any sponsor or brand.
WEC sponsorship offers all brands and partners exposure at some of the world’s most iconic sporting venues, such as the famous Le Mans circuit, reaching audiences through multiple channels, including live broadcast and digital coverage.
- 28 February 2025 Qatar 1812Km (QAT)
- 20 April 2025 6 Hours of Imola (ITA)
- 10 May 2025 TotalEnergies 6 Hours of Spa-Francorchamps (BEL)
- 14/15 June 2025 24 Hours of Le Mans (FRA)
- 13 July 2025 Rolex 6 Hours of São Paulo (BRA)
- 7 September 2025 Lone Star Le Mans (USA)
- 28 September 2025 6 Hours of Fuji (JPN)
- 8 November 2025 Bapco Energies 8 Hours of Bahrain (BAH)
How RTR Sports can help in your WEC sponsorship
Since 1995, RTR Sports is a leading independent motorsport marketing agency specializing in tier one racing series, from Formula 1 sponsorship, to MotoGP sponsorship to Formula E sponsorship.
As a WEC Sponsorship Agency, we’re here to assist you with your World Endurance Championship sponsorship from start to finish, and our services include but are not limited to: identifying potential sponsors, evaluating their viability, negotiating contracts, managing the relationship, measuring activation and mapping out successful connections.
As a motorsport sponsorship agency, we can help you deal with the following:
- Sponsorship selection
- Sponsorship strategy definition
- Sponsorship consulting
- Contract and sponsorship negotiation
- Sponsorship rights management
- Sponsorship Activation (creative content production, hospitality management, Licensing opportunities, on-track event management, B2B partnerships, Fan engagement activities and much more, live monitoring and live tuning)
- Sponsorship Measurement and ROI Calculation