RTR Sports Marketing is delighted to announce the renewal of the partnership between newly branded Imco.one and the LCR Honda MotoGP Team for the 2025 season. This collaboration continues a successful sponsorship project that has flourished over the past five years, bringing together excellence in real estate and premier motorcycle racing.

A Partnership Built on Success

Imco.one, formerly known as Immobiliare Costiera, an Italian general contractor renowned for its expertise in real estate consultancy and building incentives, has been a pivotal player in the industry since the years of the “Bonus 110”. Their commitment to innovation and quality aligns seamlessly with the dynamic and competitive spirit of the LCR Honda MotoGP Team.

The LCR Honda MotoGP Team, led by former rider and current manager Lucio Cecchinello, has a storied history in the MotoGP World Championship. Known for their dedication and performance, the team has consistently showcased a winning attitude, making them a formidable presence on the track.

RTR Sports: Facilitating Continued Collaboration

RTR Sports Marketing has been instrumental in nurturing and sustaining the partnership between Imco.one and the LCR Honda MotoGP Team. By understanding the strategic objectives of both parties, RTR Sports has ensured a collaboration that delivers mutual benefits and resonates with fans and stakeholders alike.

“The renewal of this partnership is a testament to the strong relationship and shared values between Immobiliare Costiera and the LCR Honda MotoGP Team,” said Riccardo Tafà, Managing Director at RTR Sports. “We are proud to continue supporting this alliance, which exemplifies excellence both on the track and in the realm of real estate.”

Looking Ahead to 2025

With the 2025 MotoGP season finally underway, fans can anticipate seeing the Imco.one branding prominently displayed on the LCR Honda bike of Johann Zarco, alongside a brand presence in te garage, team premises and communication materials. This renewed partnership promises to bring exciting developments and continued success, reflecting the dedication and passion that both organizations bring to their respective fields.

zarco lcr honda imco.one zarco lcr honda imco.one zarco lcr honda imco.one

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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