Project Info
Client: Eastpak
Task: Partnership with the Yamaha Factory Racing Team
Timing: 2011
About Project
Eastpak, a VF Corporation’s company and leader in the production of backpacks, bags, luggage and clothing, has become Official Supplier of Yamaha Factory Racing for the whole 2011 MotoGp Championship, thanks to RTR Sports.
Internationality, fondness , flexibility and a true passion for travelling are the bases on which this partnership relies. Eastpak is therefore allowed to submit its luggage to the hardest of tests: travelling with the 60 members of the Yamaha Factory Racing Team around the 200.000 miles of the 2011 MotoGP season.
Eastpak can also use Yamaha Factory Racing’s name, logo and hospitality facilities for its own marketing operations.
By giving high quality bags to the Yamaha Factory Racing Team, Eastpak highlights its presence in the Travel sector, offering trolley cases and luggage ‘up to the job’ in order to satisfy every kind of travellers, even the hardest to please.
