Company:  Mirage Granito Ceramico
Partner:  Williams F1
Years:  1995, 1996, 1997

Mirage, a company founded in 1973, is the leader in the production of ceramic granite (a particular evolution of fine porcelain stoneware) and high-tech flooring – coverings, installed all over the world in shopping centers, airports, offices or private homes.

Williams F1 is the team capable of enhancing the values ​​of technological research and avant-garde that distinguish Mirage, strengthening them through a winning discipline.

In 1996 Mirage wants to grow in Italy and abroad, increasing brand awareness in the five continents and communicating its values ​​in the name of the purest emotion.

RTR develops a marketing plan that allows Mirage to achieve these goals, benefiting from the advantages that only a sports partnership can offer. In fact, the company supplies the materials for the construction of the new Williams headquarters in Grove, Great Britain: an original and unique opportunity to show its versatile and extremely innovative  products, thus equipping itself with an exclusive and spectacular show room. The next step is the deployment with Williams F1 on the starting grid. Mirage becomes the official sponsor of the Formula 1 team that that year will win the constructors ‘and drivers’ titles with Hill and Villeneuve, to repeat the results the following year with Villeneuve and Frentzen, demonstrating the seriousness of its commitment.

Mirage can take advantage of all the benefits that can be connected to the use of sport: hospitality for its top clients, B2B actions, development of commercial relationships with other partner companies of the Group, brand visibility on the single-seaters and on the drivers’ suits. The company can also host the official Williams F1 at its stand during the fairs in which it participates, and use the presence and fame of testimonials of the caliber of Villeneuve, Frentzen and Frank Williams in internal communication actions (awarding of best employee, etc.) and at the main trade fair in the sector, Cersaie in Bologna

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Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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