Project Info
Client: Usag
Task: Partnership with Scuderia Toro Rosso
Timing: January 2007
About Project
USAG, a giant in the professional tool sector, is the new official sponsor of Scuderia Toro Rosso, competing in the Formula One World Championship. The long-term partnership is valid from the beginnig of 2007.
In the capacity of official, exclusive supplier of handtools to the Toro Rosso stable, USAG provide equipment and technical assistance. In exchange, it gets the chance to use the team’s name, logo, image and hospitality areas for marketing operations. The USAG logo will be displayed on the team trucks, on the totems near the pits, on communication material and on the website.
Among the benefits, USAG will be able to take advantage of VIP passes, to be used for promotional purposes, for the Red Bull City Air Race, the touring aerobatic race event, and for other events organised by the Red Bull group: the company’s guests will have access to a dedicated VIP area with catering service to enjoy the show from a privileged vantage point. Also, on the occasion of the Grand Prix, USAG will have access to the Red Bull Energy Station, an exclusive hospitality area equipped with every comfort.
Thanks to the consultancy of RTR, USAG return in Formula One with a young and ambitious team, which is aiming to carve out a name for itself among the world championship’s big guns.
