Project Info
Client:
Bomboogie
Task:
Motorshow 2003
Timing:
December 2003
About Project
Space 2000, an Italian Fashion Company, has decided to join the sport world with its Bomboogie brand. The brand has been specifically designed for young men and women looking for trendy and innovative high quality products; in the campaign, central stage has been given to this very brand.
RTR looked for a sport event capable of transmitting energy, fun and adrenaline whilst at the same time being unique in its numbers: such an event could have only been the Bologna Motor Show. RTR developed a strategy that made it possible to individuate some of the most spectacular contests amongst those programmed for the ten days long manifestation; hence the “BombBoogie Contests” were created. SuperMotard, Euro 3000 and SuperProduzione Italia introduced the BombBoogie brand to the thousands of people there gathered. Having gained the opportunity of being the “2003 Official Clothing Brand” also reinforced the sponsorship: it was actually BombBoogie who, for the whole duration of the event, provided all of the Motor Show staff with specially ideated caps and jackets.
The presence of all the major protagonists of the motor racing world, new heroes of today (Capirossi, Biaggi, Gronholm, Trulli, Fisichella and the World Champion Ferrari team members) and the amazing turn out of 1.200.000 people (an increase of 6.5% compared to the previous year), confirmed the importance that the Motor Show has been acquiring both nationally and internationally for several years now.
The Piedmont based company, also present in all major European markets, made itself known as a leading company in the sport world by communicating, thanks to RTR, all those values distinctive of its brand.
