Boombogie event activation with RTR Sports in 2003

Project Info

Client: Bomboogie

Task: Motorshow 2003

Timing: December 2003

About Project

Space 2000, an Italian Fashion Company, has decided to join the sport world with its Bomboogie brand. The brand has been specifically designed for young men and women looking for trendy and innovative high quality products; in the campaign, central stage has been given to this very brand.

RTR looked for a sport event capable of transmitting energy, fun and adrenaline whilst at the same time being unique in its numbers: such an event could have only been the Bologna Motor Show. RTR developed a strategy that made it possible to individuate some of the most spectacular contests amongst those programmed for the ten days long manifestation; hence the “BombBoogie Contests” were created. SuperMotard, Euro 3000 and SuperProduzione Italia introduced the BombBoogie brand to the thousands of people there gathered. Having gained the opportunity of being the “2003 Official Clothing Brand” also reinforced the sponsorship: it was actually BombBoogie who, for the whole duration of the event, provided all of the Motor Show staff with specially ideated caps and jackets.

The presence of all the major protagonists of the motor racing world, new heroes of today (Capirossi, Biaggi, Gronholm, Trulli, Fisichella and the World Champion Ferrari team members) and the amazing turn out of 1.200.000 people (an increase of 6.5% compared to the previous year), confirmed the importance that the Motor Show has been acquiring both nationally and internationally for several years now.

The Piedmont based company, also present in all major European markets, made itself known as a leading company in the sport world by communicating, thanks to RTR, all those values distinctive of its brand.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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