La Wings for Life World Run, que este año se celebra por primera vez el 4 de mayo, es un tipo de evento totalmente nuevo, nunca visto hasta ahora, que abarca 34 lugares en los que todo el mundo corre al mismo tiempo.

Además, el formato de la Wings for Life World Run es una experiencia única no sólo en el mundo del running, sino también en todos los eventos deportivos. Media hora después de que suene la señal de salida y de que los primeros corredores abandonen la línea de salida, un Coche Catcher oficial saldrá en cada recorrido, persiguiendo a los corredores. Cuando el coche receptor adelanta a un corredor, su carrera ha terminado.

RTR Sports proporcionó a Red Bull -uno de los socios del evento en nombre de su fundación Wings for Life- asistencia digital y apoyo en su búsqueda de patrocinadores y socios.

Para ello, la agencia boloñesa diseñó y gestionó una campaña de marcaje por correo electrónico dirigida a más de 7.500 destinatarios de alto nivel. Todo se ha gestionado de arriba abajo, terminando en un informe muy detallado entregado al cliente con tasas de apertura, perfil geográfico, actividad de enlaces y medida del compromiso.

Al unirse a la organización World Run, RTR se enorgullece de contribuir a la misión principal de la Fundación Wings for Life: encontrar una cura para las lesiones medulares debilitantes.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
img

Patrocinio: Yamaha Motor – Wings for Life World Run

Gracias al asesoramiento de RTR Sports Marekting, Yamaha Motor Italia se convirtió en el patrocinador oficial de la primera edición italiana de la Wings for Life World Run celebrada en Vero[...]

Read More
img

Oficina de prensa: Red Bull Recycle

Inspirado en uno de los temas más actuales del momento, el de la reutilización, es decir, la capacidad de dar nueva vida a un objeto o a uno de sus componentes con un uso diferente e inusua[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

Ponte en contacto hoy