The Wings for Life World Run, held for the first time this year on May 4th, is an entirely new type of event never before seen, compassing 34 locations in which everyone runs at the very same time.

Moreover, the format of the Wings for Life World Run is a unique experience not only in running but also in all sporting events. Half an hour after the start signal sounds and the first runners leave the start line, an official Catcher Car will set off at each course, pursuing the runners.  When the Catcher Car passes a runner, their race is over. 

RTR Sports provided Red Bull – one of the partners of the event on behalf of their Wings for Life Foundation – with digital assistance and support in their sponsor and partner research.

In order to do that, the Bologna-based agency designed and managed an email marking campaign towards more than 7,500 high-profile recipients. Everything has been managed from top to bottom, ending in a highly detailed report delivered to the client with opening rates, geographic profiling, link activity and engagement measure.

By joining the World Run organization, RTR has taken pride in contributing to the main mission at the very heart of the Wings for Life Foundation: finding a cure for debilitating spinal cord injury.

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

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Sponsorships: Yamaha Motor – Wings for Life World Run

Sponsorships:Yamaha Motor – Wings for Life World Run Thanks to the consultancy of RTR Sports Marekting, Yamaha Motor Italia became the official sponsor of the first Italian edition of [...]

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Press Office: Red Bull Recycle

Press Office: Red Bull Recycle Inspired by one of the most topical issues of the moment, that of the reusability, that is, the ability to give new life to an object or its component with a d[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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