Olymp Trade MotoGP partnership visualOlymp Trade logo on MotoGP racing suit

Patrocinios de MotoGP: Olymp Trade x LCR Honda MotoGP Team 2020

La plataforma de comercio en línea Olymp Trade ha renovado su asociación con el equipo LCR Honda MotoGP para la temporada 2020. Los logotipos de Olymp Trade aparecerán en el RC213V de Taka Nakagami para dos carreras del Campeonato del Mundo, mientras que la compañía podrá disfrutar de los beneficios y derechos de marketing y comunicación durante toda la duración del campeonato. Una vez más, el consejo de RTR Sports Marketing, agencia líder en el sector del patrocinio de MotoGP, fue la base de esta importante renovación.

Después de un 2019 muy exitoso, Olymp Trade y el equipo LCR Honda MotoGP han decidido volver juntos a la pista para una nueva temporada deportiva. De hecho, es también gracias a este proyecto de patrocinio que la plataforma de comercio internacional, que vio la luz en 2014, ha consolidado un crecimiento extraordinario en los últimos 12 meses: más de 25.000 usuarios realizan transacciones con Olymp Trade cada día y más 37 millones de operaciones concluyeron con éxito solo en enero de 2020.

En busca de una herramienta de marketing potente y transnacional, Olymp Trade ha vuelto a confiar en la emoción y la transversalidad de MotoGP: un deporte global, apasionante y lleno de valores compartidos como la velocidad, la innovación continua y la investigación tecnológica. La imagen, logo, nombre y fama del LCR Honda MotoGP Team serán utilizados durante todo el año para operaciones de marketing y comunicación de trescientos sesenta grados por parte de Olymp Trade: desde las redes sociales hasta la gráfica de los stands de exhibición, desde los sorteos para los usuarios. a promociones online. En particular, el vídeo jugará un papel fundamental en esta estrategia, gracias al metraje filmado ad hoc en las pistas de MotoGP para una emocionante mezcla de adrenalina, pasión y detrás de escena.

“Siempre es agradable cuando una marca renueva un proyecto de patrocinio – dice Riccardo Tafà, Managing Director de RTR Sports Marketing LTD – no solo porque es testimonio del buen trabajo realizado, sino también porque de esta manera la asociación tiene la oportunidad de aumentar su efectividad, día tras día y año tras año. A diferencia de la publicidad, de hecho, el patrocinio fortalece su valor al establecerse con el tiempo y crear fuertes vínculos con los consumidores. Estamos orgullosos de ser parte activa de esta espléndida asociación entre una realidad muy moderna del comercio internacional y uno de los equipos más importantes del Campeonato del Mundo “

Olymp Trade logo on LCR MotoGP suitBranded LCR Honda garage with Olymp TradeLCR Honda with Olymp Trade sponsorship

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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