Patrocínio: Olymp Trade x LCR Honda MotoGP Team 2020

A plataforma de comércio Olymp Trade renovou o seu patrocínio de MotoGP com a LCR Honda MotoGP para a época de 2020. Os logótipos da Olymp Trade estarão presentes na moto de Taka Nakagami em duas corridas do Calendário, enquanto a empresa usufruirá de todos os direitos de marketing e apoio de comunicação durante todo o ano. Mais uma vez, a RTR Sports Marketing desempenhou um papel fundamental na reabertura do acordo.

Depois de um sucesso notável na sua campanha de 2019, a Olymp Trade e a LCR Hondavão voltar a correr juntas na temporada de MotoGP de 2020. A plataforma de negociação, que entrou pela primeira vez no mercado global em 2014, continuou o seu crescimento, com mais de 25 mil utilizadores a negociar todos os dias e mais de 37 milhões de negociações fechadas só em janeiro de 2020. Na necessidade de uma poderosa ferramenta de marketing a nível mundial, não é de surpreender que, mais uma vez, se tenham voltado para o MotoGP: um desporto excitante e internacional que transmite valores de velocidade, tecnologia e inovação contínua.

O nome, a fama, a imagem e o logótipo da LCR Honda serão utilizados ao longo do ano pela Olymp Trade para fins de Comunicação e Marketing, desde as redes sociais às exposições internacionais, dos concursos à promoção na Internet. O vídeo irá mais uma vez desempenhar um papel importante nesta estratégia, com imagens ad hoc captadas nas sessões de testes e na pista em várias corridas, criando clips fortes que irão certamente captar a atenção do público com uma mistura de adrenalina e paixão.

“É sempre gratificante quando as marcas renovam os seus acordos de parceria – diz Riccardo Tafà, Diretor Geral da RTR Sports Marketing LTD – não só porque significa que os resultados estão lá, mas também porque estes programas se tornam cada vez mais eficazes ano após ano, dia após dia. Os patrocínios, ao contrário do ADV, precisam de tempo para sedimentar e criar laços fortes com os clientes. Estamos muito satisfeitos por fazer parte de uma parceria maravilhosa, entre uma plataforma de comércio internacional super moderna e uma das melhores equipas de MotoGP”

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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