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Info Proyek

Klien: Leeside Srl – Brand Lonsdale London Task: Motorshow 2005 Waktu: Desember 2005


Tentang Proyek

Lonsdale London, merek dinamis dengan daya tarik yang kuat di dunia pakaian kasual, ingin mencapai targetnya dengan cara yang orisinil dan mudah diingat.

Untuk mencapai target ini, RTR merancang kemitraan antara Lonsdale dan Bologna Motor Show, acara paling spektakuler di Italia dalam dunia roda dua dan empat. Kaum muda dalam rentang usia 18 hingga 24 tahun, yang merupakan target Lonsdale, menyumbang 41% dari lebih dari 1.200.000 pengunjung Motor Show (berdasarkan angka tahun 2004).

Lonsdale melengkapi area kompetisi Motor Show 2005. “Lonsdale Arena” menjadi pusat pameran balap motor yang paling menarik. Perusahaan menciptakan logo baru yang sangat orisinal untuk acara tersebut dengan desain grafis yang membangkitkan dunia otomotif melalui elemen-elemen yang memunculkan arena balap atau roda kemudi dengan desain ‘tahun 60-an.

Visibilitas Lonsdale benar-benar total: poster di pintu masuk utama, gerbang awal, menara lampu, dan area kompetisi semuanya dipersonalisasi dengan logo baru, yang juga ada di semua siaran pers mengenai kompetisi olahraga, di halaman sampul ketiga Katalog Resmi Motor Show dan di semua peta area pameran di katalog dan informasi pers yang sama, serta di bagian yang didedikasikan untuk area kompetisi di situs resmi Motor Show www.motorshow.it.

RTR juga mengorganisir dan menyelenggarakan, atas nama Lonsdale, sebuah acara di dalam area VIP pameran untuk lebih dari 100 tamu terpilih, yang merasakan atmosfer menarik dari Motor Show dari sudut pandang yang istimewa, menikmati kehadiran pelindung Lonsdale Arena Nina Moric dan Carolina Marconi. Setiap detail diperhatikan dengan seksama: mulai dari katering yang sangat orisinil, yang berbahan dasar cokelat dan makanan lezat, hingga turun ke Lonsdale Arena yang dilakukan oleh kedua pendukung acara.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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