IndyCar Sponsorship in a Nutshell

IndyCar represents the pinnacle of American open-wheel racing and one of the most compelling motorsport properties worldwide. Defined by its unique blend of superspeedways, road courses, and city street circuits, the championship delivers unmatched speed, drama, and unpredictability. At its heart lies the legendary Indianapolis 500 – a cultural phenomenon and one of the most prestigious sporting events in the world.

For brands, IndyCar sponsorship means associating with a sport that blends tradition and innovation, where heritage and cutting-edge engineering meet in front of passionate, loyal, and highly engaged audiences. With races broadcast globally and attendance figures consistently strong, IndyCar offers a marketing platform of both national dominance and international resonance.

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IndyCar Sponsorship: Brands That Compete and Excel

Over the decades, some of the world’s most recognisable companies have leveraged IndyCar sponsorship to build visibility, trust, and affinity. Automotive giants such as Honda and Chevrolet, technology leaders like Arrow, insurance providers like Gainbridge, and consumer brands including NTT Data and Firestone have found in IndyCar a stage to showcase excellence, innovation, and endurance.

Unlike traditional advertising, sponsorship within IndyCar is immersive. Brands gain not only logo placement on cars, drivers’ suits, and team assets, but also access to a premium storytelling environment, VIP hospitality, corporate entertainment, and fan engagement that transcends the racetrack.

Interested in learning more? Get in touch today!