In a strategic move to strengthen its brand within the global sports community, 21.com partnered with Pramac Racing Yamaha in the MotoGP world championship. The collaboration, propelled by the consultancy of RTR Sports Marketing, focuses on enhancing brand awareness, driving digital engagement, and leveraging the prestige and reach of MotoGP to access new markets.
21.com is an emerging global brand in sports betting, casino and digital entertainment, positioned at the intersection of performance, technology and user experience. Built for players who value precision, speed and control, the platform combines competitive sports markets and a curated casino offering within a single, seamless ecosystem. The brand’s product strategy is driven by intuitive design, robust technology and consistently high operational standards. At the core of the 21.com experience are simplicity, transparency and responsible entertainment — delivering a platform designed to reward informed play, skill and execution.
Featuring an exciting line-up of rider including MotoGP legend Jack Miller and groundbreaking talent Toprak Razgatlıoğlu, the Prima Pramac Yamaha MotoGP Team has high hopes ahead of the 2026 World Championship campaign. 21.com’s brand is across multiple high-visibility touchpoints, such as the side fairings of the V4-powered YZR-M1, the riders’ caps and racing suits, and all digital and physical team marketing and communication assets.
This multi-channel exposure ensured maximum visibility both trackside and online, connecting the 21.com brand with an engaged global audience of motorsport enthusiasts. Integrated content across team and rider social channels, digital activations aligned with race weekends and key championship events and co-branded materials for fan engagement and promotional campaigns are also part of the deal.
RTR Sports Marketing played a critical advisory and execution role, providing strategic guidance on sponsorship leverage, and maximizing the commercial impact of the partnership.
“This partnership between 21.com and Prima Pramac Yamaha MotoGP represents a clear example of how a well‑structured sponsorship strategy can combine brand visibility and long‑term commercial value – says Silvia Schweiger, Associate Director, Executive Marketing and Commercial at RTR Sports Marketing – We supported 21.com throughout the evaluation, and negotiation process, ensuring that the partnership delivers measurable impact and strong positioning within one of the world’s most powerful global sports platforms.”
