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By Riccardo Tafà| Posted September 25, 2016 | In MotoGP, Sport News
Today‘s Gran Premio Movistar Aragón results proved to be the most action-filled race of the season so far, as Movistar Yamaha MotoGP rider Jorge Lorenzo fought off his rivals to secure a hard-fought second place.
Lorenzo didn‘t let a crash in warm-up this morning hold him back in today‘s race. The local hero had a brilliant start from third on the grid and fought for the holeshot with Marc Marquez. Maverick Viñales soon joined the fight for the front, beginning a Spanish duel that had the race fans on the edge of their seats. A flurry of activity followed that saw Lorenzo finish the first lap in third position, closely followed by his teammate. A mistake by Marquez two laps later made Lorenzo storm to second place and he continued to claw his way to Viñales, but he had to let his teammate past.
The top three riders briefly formed a leading group as they upped their pace, dropping low 1‘49s laps. However, Marquez was closing in and with 17 laps remaining he found a way past Lorenzo, but the Mallorcan wasn‘t fazed. He made his experience count and waited for the right moment to fight his way back to the front, which came with 14 laps to go when he didn‘t need a second invitation to pass Viñales after the compatriot had gone wide.
Lorenzo cleverly continued his race in such a way that he still had enough rubber left on his Michelins to make a final charge five laps before the end of the race to smoothly take over second place. He was consistently stalked by Rossi, but he didn‘t let it shake his confidence and held off the Italian‘s attack to take second place over the line, 2.740s from first.
Teammate Rossi had a good start from his sixth place grid position and slotted into fourth place after turn 1, determined not to let the leading group out of his sight. With 21 laps to go, Marquez dropped back to fifth, allowing Rossi to take hold of a podium finish for the first time in the race, fuelling his ambitions even further. He hunted down his teammate and bided his time to make a move with 18 laps left, to close the gap to the race leader. He was the first rider to drop into the 1‘48s as he reeled in Viñales and went on to take the lead of the race after a block pass in turn 4 with 15 laps to go.
The Doctor‘s pace proved too hot for the Spaniard, who went wide in turn 1 a lap later, allowing Rossi some breathing space before Marquez made his move with 12 laps to go. Rossi wasn‘t willing to let his rival go and put his head down, but he was unable to stick to the home rider and with five laps to go he put his attention towards his teammate, who pushed him back one place. The Doctor followed the fellow Yamaha rider like a shadow, but was unable to get past and took the chequered flag 5.983s behind the man in first place.
Lorenzo‘s superb race craft delivers him 20 points. He remains in third position, now just 14 points behind his teammate in second. Rossi‘s third place gives him a total of 196 points, now 52 points behind the championship leader.
The Movistar Yamaha MotoGP will next head to Japan in three weeks‘ time for the Grand Prix of Japan, the first of the three overseas races.
MASSIMO MEREGALLI
TEAM DIRECTOR
We knew that it was going to be difficult to beat Marquez today, but we tried as hard as possible until the rear tyre dropped, leading the race with Valentino. We have suffered from this problem since the beginning of the weekend and although we tried different settings we weren‘t able to fully get rid of the problem. The decision to change the tyre on the grid for Jorge paid off and as a team, we achieved a great result, finishing with two riders on the podium at our Title Sponsor‘s Grand Prix. When we arrived in Aragón we had our eyes on the win and we carry this objective forward to the next round where we want to fight for the victory again.
JORGE LORENZO
Sometimes a bad situation or a bad thing brings you a good thing and that‘s what happened when I crashed. I got almost injured and was almost in pain, as has happened in the past, but this made me do two warming up laps, one with the hard tyre and one on the soft tyre. Finally on these two laps the hard tyre suddenly gave me a good confidence, even if I was warming up and very slow, so my instinct told me that I needed to change my race tyre to the hard one and this crash and bit of instinct for sure gave me the possibility to do this race the way I was riding it. I didn‘t expect to finish on the podium, I thought I would finish maybe sixth or seventh, but finally the race was again surprising. It‘s been a difficult weekend for me, but sometimes these kind of situations bring you to the top.
VALENTINO ROSSI
We started with a different setting and we tried to be stronger towards the end of the race, but in the final stages I was spinning a lot, but I think everyone was in the same boat anyway. It‘s a shame that with two laps to go I made a mistake in braking and I had to go wide. If not for that we could have fought for the second place, but anyway the podium is OK. I‘m happy because it‘s a good podium. Here, in Aragón, we always suffer a bit. It‘s a shame and I‘m not fully happy, because I wanted to arrive as the first of the Yamahas and in front of Lorenzo, but unfortunately in the second half of the race he was faster than me. It‘s a shame, because I had some cards up my sleeve for the last laps, because I was there, but I made a mistake. I decided to go straight because else it would have been very dangerous for both of us. I lost the four points to Jorge, but it‘s another podium. We hope we can improve and that we can be more competitive for the overseas races.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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