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By Riccardo Tafà| Posted September 25, 2016 | In MotoGP, Sport News
Michelin’s range of Power Slick tyres were put to good use today as the riders chose many different configurations to get the best performance over the 5,077m circuit.
The current championship leader initially got the holeshot, but a frantic first-lap ensued as the lead changed hands several times. Maverick Viñales (Team SUZUKI ECSTAR) – also using the hard front and rear option – led as the field crossed the line for the first time, a position that was taken from him on lap-two by Marquez, before Viñales then recaptured the lead and held it until lap-eight. The Suzuki rider then surrendered top-spot to Valentino Rossi (Movistar Yamaha MotoGP), who had chosen the medium front compound and paired it with the hard rear. Marquez then made his move and seized the initiative on lap-12 as he progressed to the front of the pack. The Spaniard continued at a relentless pace – which saw him set the fastest lap of the race on the 15th circulation, Marquez increased his advantage as the race drew to a close and crossed the line almost three-seconds clear to take his fourth victory of the season and extend his championship lead.
The crowd of 69,714 fans at trackside were treated to a fascinating battle for the final two podium places as Jorge Lorenzo (Movistar Yamaha MotoGP) and team-mate Rossi produced an enthralling contest which saw the current World Champion Lorenzo – medium front and hard rear – take the spoils after the pair had traded places over the closing stages. Viñales took fourth position, with Cal Crutchlow (LCR Honda) crossing the line in fifth to take the Independent Team Rider award, this was after an exciting three-way battle with Dani Pedrosa (Repsol Honda Team) in sixth and Aleix Espargaro (Team SUZUKI ECSTAR) seventh. Pol Espargaro (Monster Yamaha Tech 3) was eighth, followed home by Alvaro Bautista (Aprilia Racing Team Gresini) in ninth, with Stefan Bradl (Aprilia Racing Team Gresini) rounding out the top-10.
With today’s colder air and track temperatures, tyre choice was always going to be a vital factor and with the experience and advice from the knowledgeable Michelin technicians the riders were able to make informed choices. This did lead to different combinations of tyres which saw the hard front and hard rear paired together, along with the medium front and hard rear and the medium front and medium rear being matched together, again emphasising the choice that Michelin is providing to make sure all riders have a tyre to choose that will give them the optimum performance during the race.
Michelin will now head east for the three-week back-to-back races in Japan, Australia and Malaysia, with the first being the Japanese Grand Prix at Motegi on Sunday 16th October.
Marc Marquez – Repsol Honda Team:
“Today was a great race and this has been an important weekend for the tyres to work well. The grip was really good, but the drop was a bit bigger than at other circuits, because here we have long corners and we really stress the tyres. We found a good set-up for the second part of the race with the used tyre and the front was working really well. Michelin brought the hard front and it was certainly the right one for these temperatures. I am happy with the weekend because I enjoy this circuit and this year it was no different, I really enjoyed it again!”
Nicolas Goubert – Deputy Director, Technical Director and Supervisor of the MotoGP Programme:
“We have had quite a challenging weekend here at Aragón with temperatures being much cooler in the morning than we expected, so this gave a number of obstacles to overcome. All of the technicians worked very thoroughly with their teams and riders throughout the three days to make sure they made the most informed choice for today’s race, and the closeness of some of the racing showed that again we have tyres for all types of machines, riders and styles. Marc’s victory was very impressive and he set the fastest lap of the race after two-thirds distance, so we are very pleased with that as it shows the tyres worked well as the race wore on. We will take a lot of positives from this weekend, but we also learned quite a lot about how these tyres perform when the track gives very little grip during the cold mornings and we will use this data as we go forward. We now head to three long-haul races which will all have their own special challenges, but we are up for the task and excited by what is ahead.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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