The Scuderia di Maranello comes to the start of the 2026 Formula 1 Season with an ambitious and largely revamped technical project to cope with the extensive changes to the Championship regulations. The SF-26 changes in color and shape, but above all in substance, with the very clear goal of returning to fight for the positions that count with both drivers.

The lack of success on the track in recent years does not seem to be affecting Ferrari’s marketing and financial health. According to the latest Forbes surveys, Frederic Vasseur ‘s team is first in overall valuation, estimated at around $3.9Bn, and second in revenue ($680Mn) after the Mercedes AMG Petronas team.

These numbers are certainly not surprising. The allure of the Prancing Horse remains timeless, but it is also true that the team has worked well in recent years to refine and consolidate brand positioning and to hold firm to an already stellar brand awareness. With an AAA+ rating and a Brand Strength Index score of 90.7, Maranello once again tops the list of the world’s strongest automotive brands, followed by Lamborghini and Porsche.

Scuderia Ferrari 2026 sponsors, portfolio analysis

The Cavallino’s sponsorship portfolio is broad and impressive in prestige, value, and longevity. There are 40 official Scuderia Ferrari HP partners in the 2026 Championship, segmented as follows:

• 1 title sponsor
• 6 Main Sponsors
• 12 Official sponsor
• 11 supporting partners
• 10 Technical sponsor

It is important to point out that these definitions have been attributed -for ease of schematization- by us and are never present in Ferrari communications or in the sponsor portfolio showcase. The divisions between sponsors-as is correct to do and as is rightly desired in modernity-are suggested by graceful spacing and different sizes and placement of logos.

Leading the way is title sponsor HP-which came into the race in 2024 with a multi-year contract estimated at about $60 MILLION per year. The U.S.-based multinational-a behemoth with 58,000 employees and a $3.8B operating income-is the perfect partner for a world as fast-paced, high-tech and global in profile as Formula 1. Interestingly, HP’s is a very different branding from the Scuderia: blue is the predominant color, while a circle is the main shape.

Unicredit and IBM have joined Ferrari since 2025, while the now historic major partnerships with Shell, Puma, Ray Ban, and a host of other Italian and non-Italian brands remain solid. There are numerous companies from the Belpaese present on the Rossa (UniCredit, Peroni Nastro Azzurro, Rayban, OMR Group, Sabelt, Technogym, IVECO, Pirelli, Brembo, San Pellegrino): a considerable presence, a testament to the project’s steadfast Italian character.

Newcomers certainly worth mentioning include ZYN, a producer of nicotine pouches in an absolutely preponderant position on the machine, the aforementioned San Pellegrino water , the human performance company Whoop , and the crypto exchange BingX.

Sponsor List Scuderia Ferrari 2026

HP

Product Sector: Technology / Information Technology
Description: HP is a global leader in information technology, with products ranging from personal computers to enterprise solutions. It supports Ferrari in data management and digital solutions for Formula 1.

Shell

Product Sector: Energy / Oil and Gas
Description: Shell is a multinational energy company specializing in fuels and lubricants. It partners with Ferrari to provide high-performance fuels and innovative racing solutions.

UniCredit

Product Sector: Banking and Finance
Description: UniCredit is a leading European bank with a strong international presence. It supports Ferrari with financial services and strategic partnerships.

IBM

Product Sector: Technology / IT Solutions
Description: IBM is a leading multinational technology company specializing in artificial intelligence and cloud computing. It collaborates with Ferrari on data analysis and track performance optimization.

CEVA Logistics

Product Sector: Logistics and Transportation
Description: CEVA is a global logistics and supply chain company. It supports Ferrari in transportation management and materials handling during the Formula 1 season.

PUMA

Product Sector: Clothing and Sports
Description: PUMA is a global sportswear brand. It provides Ferrari with technical clothing and official merchandise for drivers and teams.

ZYN

Product Sector: Nicotine / Alternative Products
Description: ZYN produces tobacco-free nicotine products. It collaborates with Ferrari on promotional campaigns and sponsorships related to modern lifestyle.

Ambipar

Product Sector: Environment and Environmental Services
Description: Ambipar is a company specializing in environmental management and sustainability. It supports Ferrari in environmental responsibility and waste management initiatives.

BingX

Product Sector: Cryptocurrency / Online Trading
Description: BingX is a global platform for cryptocurrency trading. It collaborates with Ferrari to promote innovative digital investment solutions.

Peroni Blue Ribbon

Product Sector: Beverage / Beer
Description: Peroni Nastro Azzurro is an Italian premium beer brand. It sponsors Ferrari with marketing initiatives and presence at exclusive events.

Bitdefender

Product Sector: Cybersecurity / Software
Description: Bitdefender is a world leader in cybersecurity. It partners with Ferrari to protect sensitive data and digital infrastructure of the team.

Richard Mille

Product Sector: Luxury Watchmaking
Description: Richard Mille produces high-end watches by combining technology and exclusive design. It provides Ferrari with precision instruments and premium branding partnerships.

Genesys

Product Sector: Technology / CRM Solutions
Description: Genesys develops advanced customer experience and corporate communication solutions. It supports Ferrari in optimizing relationships with sponsors and partners.

Whoop

Product Sector: Wearable / Health Tech
Description: Whoop specializes in wearable devices to monitor performance and physical recovery. It collaborates with Ferrari to optimize athletes’ well-being and performance.

DXC Technology

Product Sector: IT / Technology Services
Description: DXC provides IT services and digital solutions for large companies. It supports Ferrari in its data management and technology infrastructure for Formula 1.

OMR

Product Sector: Mechanical Components Manufacturing
Description: The OMR Group is a leading global manufacturer of automotive components and integrated solutions, supplying major automotive manufacturers with aluminum and cast iron engine and transmission components, aluminum structural parts, and complete aluminum chassis with machined and welded components.

ZCG

Product Sector: Finance
Description: ZCG specializes in financial investment and asset management.

Ray-Ban

Product Sector: Eyewear / Fashion
Description: Ray-Ban is an iconic brand of sunglasses and eyeglasses. It collaborates with Ferrari on lifestyle products and joint marketing initiatives.

Chivas Regal

Product Sector: Beverage / Whisky
Description: Chivas Regal is a celebrated Scottish premium whiskey brand. It sponsors Ferrari with exclusive events and brand experience campaigns.

Espacio

Product Sector: Design
Description: Espacio operates in the creative and design sector of events and locations.

Vantage

Product Sector: CFD brokering
Description: Vantage is a global multi-asset broker specializing in trading CFDs -Contracts for Difference- on forex, indices, commodities and stocks.

San Pellegrino

Product Sector: Beverage / Mineral Water
Description: San Pellegrino is a global brand of premium mineral water.

PUBG Mobile

Product Sector: Gaming / Mobile
Description: PUBG Mobile is one of the world’s most popular video games on mobile platforms, mobile device version of the award-winning Battle Royale PUBG

VistaJet

Product Sector: Aviation
Description: VistaJet is a global private jet service.

AON

Product Sector: Insurance
Description: AON provides risk management and corporate insurance solutions.

Manpower Group

Industry Sector: Human Resources
Description: Manpower Group is a global leader in human resource management.

Technogym

Product Sector: Fitness
Description: Technogym manufactures professional fitness equipment and solutions.

IVECO

Product Sector: Automotive
Description: IVECO is a manufacturer of commercial vehicles and heavy transport.

Ecopol

Product Sector: Chemistry
Description: Ecopol operates in the production of industrial chemical materials and products.

GH Mumm

Product Sector: Beverage
Description: GH Mumm is a prestigious French champagne producer.

Pirelli

Product Sector: Automotive
Description: Pirelli is a global leader in the production of high-performance tires.

SKF

Product Sector: Industry
Description: SKF specializes in bearings and mechanical solutions.

Bell

Product Sector: Safety
Description: Bell is a manufacturer of high-performance helmets.

Brembo

Product Sector: Automotive
Description: Brembo is a world leader in the production of high-performance braking systems.

BBS

Product Sector: Automotive
Description: BBS manufactures lightweight and high-performance alloy wheels.

Garrett

Product Sector: Automotive
Description: Garrett specializes in turbo solutions and turbocharging systems.

Riedel

Product Sector: Audio
Description: Riedel manufactures professional audio communication systems.

NGK

Product Sector: Automotive
Description: NGK is a leading manufacturer of spark plugs and sensors for vehicles.

Sabelt

Product Sector: Automotive
Description: Sabelt manufactures high-performance racing belts and seats.

Ohlins

Product Sector: Automotive
Description: Ohlins is a world leader in the development of advanced suspension.