The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.
This film project represents a major marketing opportunity for the Formula 1 World Championship, further contributing to the consolidation of the F1 brand as a luxury and popular culture brand.
The film as a continuation of “Drive to Survive”
The Formula 1 movie starring Brad Pitt comes after the huge success of the Netflix series “Drive to Survive”, which brought the rainbow Circus to a wider and younger audience.
While “Drive to Survive” offered a behind-the-scenes look at the World Championship, the Apple Original film will focus on the action on the track, with Pitt as a former driver who returns to racing to support his rookie teammate Joshua Pearce, played by Damson Idris.
A top-notch cast and filming on real Formula 1 circuits
The film boasts a top-notch cast, with
Pitt and
Idris joined by the likes of Kerry Condon, Javier Bardem, Tobias Menzies, and Sarah Niles.
In addition, multiple champion Lewis Hamilton was involved in several aspects of the project, including the screenplay.
Filming took place on real Formula 1 circuits-such as Spa and Silverstone-with the cast having the opportunity to drive specially modified race cars.
A stratospheric budget and cutting-edge technology
With an estimated budget of more than $250 million, the Formula 1 film starring Brad Pitt represents a significant investment by Apple Original Films.
Director Joseph Kosinski, fresh off the success of “Top Gun: Maverick,” has promised to bring the thrills of Formula 1 to life like never before, thanks to the use of state-of-the-art filming technology.
The marketing opportunity for Formula 1
The Formula 1 film starring Brad Pitt represents aunique marketing opportunity for the World Championship.
In addition to reaching a wider audience, the film will help strengthen the image of Formula 1 as a luxury brand and popular culture.
In addition, the collaboration with Apple Original Films and the presence of Hollywood stars such as Brad Pitt and Javier Bardem will add further prestige to the F1 brand.
The consolidation of the F1 brand
In recent years, Formula 1 has been on a path of brand consolidation, focusing on greater accessibility and a more glamorous and modern image.
The success of “Drive to Survive” demonstrated the interest of a wider audience in the rainbow Circus, and the film starring Brad Pitt is another step in this direction.
Happy viewing
The Formula 1 film starring Brad Pitt, due for release in 2025, represents a major marketing opportunity for the World Championship.
With a top-notch cast, filming on real Formula 1 circuits, and a stratospheric budget, the film will help reinforce F1’s image as a luxury and popular culture brand.
In addition, the film is a natural continuation of the success of“Drive to Survive,” solidifying the interest of a wider audience in the rainbow Circus.
In conclusion, the film starring Brad Pitt is a unique opportunity for Formula 1 to further establish itself as one of the world’s most prestigious and followed sports brands.
