Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted March 25, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
In the build-up to this weekend’s 2015 Malaysian Grand Prix, the FIA have announced that both Fernando Alonso and Valtteri Bottas, who missed the season-opening Australian Grand Prix due to injury, will race this weekend after the pair passed all safety and medical checks.
Alonso was injured during the penultimate pre-season testing days after a strange incident at the wheel of the McLaren-Honda. The team cited strong wind at Catalunya as the reason for Alonso’s off-track excursion and also stated that Alonso had been unconcious and then woke up thinking it was 1995 and that he was yet to reach Formula One; let alone win his two world championships in 2005 and 2006. Alonso refuted all these claims however in today’s drivers press conference:
“After the hit I was kissing the wall for a while, then I switch off the radio first because it was on. And then I switch off the master switch, that we call just for the batteries, to switch off the ERS system because I saw the marshals coming and if not they cannot touch the car. So I was perfectly conscious at that time,” Alonso stated in the press conference,
“There is a time that I don’t remember in the hospital from two o’clock to six o’clock or something like that but everything again was normal due to the medication they give you to go into the helicopter and there is some tests in the hospital. Everything as I said was normal, I didn’t wake up in ’95, I didn’t wake up speaking in Italian, I didn’t wake up in all these things that probably were out there.”
Alonso also claimed that he “definitely had a steering problem” at the time of his accident, which again goes against what was previously stated by his team.
Both Alonso and Bottas were announced as having passed all FIA checks today, with the Williams team releasing the following statement shortly after:
“Following the injury that Valtteri sustained to his lower back during qualifying for the Australian GP, he has been with a leading physiotherapist who has been working with Valtteri and his trainer to make sure he received the best treatment possible ahead of this weekend’s race.
“The team has always been fully supportive of Valtteri and his determination to return to the cockpit and following final approval by the FIA medical team in Malaysia today, we are pleased to confirm that Valtteri will be back in the FW37 this weekend for the Malaysian Grand Prix.”
Williams also announced today that former Sauber and Force India driver Adrian Sutil will take the role of reserve driver at the team. The team were unable to field a driver in the place of Valtteri Bottas in Australia due to an FIA regulation preventing driver changes after qualifying. The team later went on to say that neither their test driver Susie Wolff or their development driver Alex Lynn would have taken Valtteri’s seat as they were not the reserve driver. This is most likely what led to Sutil’s signing.
“To work for Sir Frank Williams and his team means a lot to me,” said Sutil. “I would like to thank everyone at Williams for their belief in my qualities and the opportunity to work with such a successful and competitive outfit.”
In other news, after failing to start the Australian Grand Prix due to software issues, Manor F1 team are “100 per cent” certain of getting out on track this weekend with drivers Will Stevens and Roberto Merhi.
“We made a lot of progress in Australia and most of the software glitches were solved by Sunday afternoon as we didn’t waste any time there,” Said team principal John Booth, “The car build here has gone really well and we should be rolling out at 10 in the morning. With these cars, you are constantly troubleshooting, but we think we are in a position to fire the cars up once we get the batteries in.”
The Malaysian Grand Prix event at the Sepang International Circuit gets under-way tomorrow morning with the two Friday practice sessions, with Qualifying and the Race following on Saturday and Sunday. After a dominant performance in the opening round in Australia, Lewis Hamilton and Mercedes look to be the favourites coming into the second round, with Rosberg looking to close up after seemingly having no answer to his team-mates pace.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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