Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted February 28, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Pre-season testing for the 2015 Formula One world championship has been completed, with Valtteri Bottas finishing as the fastest driver on the final day. The Finnish driver had a fastest time on 1:23.063 after 89 laps, with the Williams team calling it a day with just over an hour remaining in the session. Valtteri’s time was three tenths of a second slower than the best time set over the eight day test at Catalunya which was set by Nico Rosberg in the Mercedes. Both times were set on the fastest super-soft compound tyre.
Second placed Sebastian Vettel similarly set his best lap on the super-soft Pirelli tyres. The 2010-2013 world champion was four tenths down on Bottas after 121 laps, with the German attempting a race simulation in the afternoon. The Scuderia have had a solid pre-season testing, with team chief Maurizio Arrivabene claiming that the drivers are pleased with the SF15-T:
“They are quite happy. Kimi said he noticed an improvement versus last year. For Seb, everything is new. He is very enthusiastic and his feedback is quite positive. If you listen to the drivers, they want to win the championship of course! But we have to be realistic. Two victories coming from the situation we had last year would be, in my opinion, more than fine.”
The Sauber-Ferrari followed the works Ferrari in third place, with Felipe Nasr completing the most amount of laps with 159. Sauber have had very productive days during testing interspersed with mechanical failures; usually in the last hour of the day. It will be interesting to see how the team that scored their worst season in Formula One after scoring no points and finishing behind Marussia will bounce back this year. They completed another race simulation, with today being the fourth day in a row that the Swiss team attempted to cover the 66 lap distance of the Spanish Grand Prix.
Toro Rosso teenager Max Verstappen had a mixed day behind the wheel of the SRT10. His day was interrupted after mechanical issues caused a stoppage on track. He re-emerged in the final 45 minutes to take the fourth fastest time with 85 laps on the board. The next time he will be behind the wheel will be in practice for the Australian Grand Prix where he will become the youngest driver in Formula One history at 17 years old.
Fifth fastest belonged to Red Bull’s Daniel Ricciardo, who suffered a day of limited running after the camouflaged RB11 broke down at the end of pit-lane. Ricciardo came back in the afternoon to complete 72 laps with a best of 1:24.638. The team will remain at the Circuit de Catalunya for two days to complete 200km of filming running with the usual livery adorning the car for the first time this year.
Force India took sixth place in the ever impressive 2015 VJM08. Despite only running the car for the first time on Friday, the team and drivers have quickly gotten to grips with the 2015 evolutionary machinery. Sergio Perez was behind the wheel, with the Mexican scoring a century of laps for the team. Nico Rosberg, the fastest man in Catalunya this week, was seventh fastest today, with the team concentrating on long runs with a total lap tally of 148.
McLaren failed to get out in the morning session until the final 5 minutes before lunch due mechanical issues on the MP4-30. The team managed to get 30 laps completed for Jenson Button during the afternoon, with a best lap of 1’25.327; just slower than the time set by Magnussen yesterday. McLaren’s racing director, Eric Boullier, revealed this week that he believes McLaren won’t be competitive until the European rounds in May:
“We won’t be as ready as we would like, but we will do our best. We have covered most of the issues, and most of the systems,” Boullier said, “The positive is everything is working, but reliability is a concern, clearly. I don’t know how long it’s going to take. I think it’s going to take a few races but at least by Europe we should be ready to be more competitive.”
Last on the time-sheets was Pastor Maldonado in the Lotus. The Venezuelan only completed 36 laps after he crashed relatively heavily at the start of the afternoon session. The car was damaged on it’s front left corner; relegating the team to the garage for the remainder of the day.
Barcelona pre-season testing day 8 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Valtteri Bottas |
Williams |
1’23.063 |
89 |
2 |
Sebastian Vettel |
Ferrari |
1’23.469 |
129 |
3 |
Felipe Nasr |
Sauber |
1’24.023 |
159 |
4 |
Max Verstappen |
Toro Rosso |
1’24.527 |
85 |
5 |
Daniel Ricciardo |
Red Bull |
1’24.638 |
72 |
6 |
Sergio Perez |
Force India |
1’25.123 |
130 |
7 |
Nico Rosberg |
Mercedes |
1’25.186 |
148 |
8 |
Jenson Button |
McLaren |
1’25.327 |
30 |
9 |
Pastor Maldonado |
Lotus |
1’28.272 |
36 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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