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By Emanuele Venturoli| Posted May 8, 2014 | In MotoGP, Sport News
The first European round of the 2014 Formula One world championship got under-way today with the two Friday Practice sessions at the Circuit de Catalunya in Spain. Lewis Hamilton, who has won the last 3 Grand Prix in a row, topped both 90 minute sessions is showing every sign of winning his 4th race out of 5 this season.
Practice 1 began with home hero Fernando Alonso claiming the top spot as he threw his Ferrari around the circuit. He would later be deposed by Jenson Button who led the session all the way until the final few minutes when Hamilton put in two fastest laps in a row to take the fastest time by 8 tenths of a second.
Alonso ended up in P4, just behind Daniel Ricciardo in the Red Bull. Alonso discredited the chance of a podium in yesterday’s press conference and commented that he would need luck to be able to do so. Nico Rosberg had an unproductive first session after his team discovered a problem with the energy recovery system on his Mercedes. As a result he only completed 9 laps and was 5th fastest.
Kimi Raikkonen and Kevin Magnussen were 6th and 7th fastest ahead of a surprise flash of pace from 2012 Spanish GP winner Pastor Maldonado. The Venezuelan has had a tough start to his 2014 season but briefly held 3rd and set the most amount of laps of anyone in the first 90 minutes. Daniil Kvyat completed the top 10 for Toro Rosso.
Sebastian Vettel had a torrid first session, with the reigning champion only completing 4 laps before his Red Bull broke down with a suspected electrical problem. The team later went on to announce that they would not take part in the 2nd practice session so that they could concentrate on trying to get the car fixed.
Giedo van der Garde made an appearance in FP1 for Sauber and had a scary moment at turn 1 when his brakes failed. He narrowly missed the barriers at turn 1 and managed to recover the car to the pits.
Practice 1 results:
POS | Driver | Team | Time |
1 | Lewis Hamilton | Mercedes | 1’27.023 |
2 | Jenson Button | McLaren | 1’27.891 |
3 | Daniel Ricciardo | Red Bull | 1’27.973 |
4 | Fernando Alonso | Ferrari | 1’28.128 |
5 | Nico Rosberg | Mercedes | 1’28.168 |
6 | Kimi Raikkonen | Ferrari | 1’28.337 |
7 | Kevin Magnussn | McLaren | 1’28.423 |
8 | Pastor Maldonado | Lotus | 1’28.744 |
9 | Sergio Perez | Force India | 1’28.779 |
10 | Felipe Massa | Williams | 1’28.791 |
11 | Daniil Kvyat | Toro Rosso | 1’28.792 |
12 | Nico Hulkenburg | Force India | 1’28.828 |
13 | Jean-Eric Vergne | Toro Rosso | 1’28.859 |
14 | Felipe Nasr | Williams | 1’29.272 |
15 | Adrian Sutil | Sauber | 1’29.688 |
16 | Jules Bianchi | Marussia | 1’29.820 |
17 | Romain Grosjean | Lotus | 1’29.944 |
18 | Giedo van der Garde | Sauber | 1’30.440 |
19 | Max Chilton | Marussia | 1’30.748 |
20 | Sebastian Vettel | Red Bull | 1’30.942 |
21 | Kamui Kobayashi | Caterham | 1’30.997 |
22 | Marcus Ericsson | Caterham | 1’31.421 |
Lewis Hamilton continued to dominate practice by once again setting the fastest time. Team-mate Nico Rosberg had taken the top spot, but only for less than a minute before Hamilton set a time that was 4 tenths faster.
Daniel Ricciardo and Fernando Alonso remained in 3rd and 4th place, with Ricciardo the only driver that was under a second slower than Hamilton. Kimi Raikkonen was 5th fastest and was just over a tenth slower than his team-mate in 3rd.
Kevin Magnussen was 6th fastest, but was still 2 seconds slower than Hamilton in P1. Magnussen was a few thousandths quicker than team-mate Button in 7th and Felipe Massa in 8th for Williams. Maldonado had another strong practice and was 9th fastest ahead of Kvyat; who once again completed the top 10.
Jean-Eric Vergne and Max Chilton hit problems in the final minutes of the session, with Vergne losing a wheel at turn 2 and Chilton beaching himself in the gravel at turn 4 after locking up. Vergne’s runaway wheel cost the Frenchman dearly as the stewards handed him a 10 place penalty for the race on Sunday.
Practice 2 results:
POS | Driver | Team | Time |
1 | Lewis Hamilton | Mercedes | 1’25.524 |
2 | Nico Rosberg | Mercedes | 1’25.973 |
3 | Daniel Ricciardo | Red Bull | 1’26.509 |
4 | Fernando Alonso | Ferrari | 1’27.121 |
5 | Kimi Raikkonen | Ferrari | 1’27.296 |
6 | Kevin Magnussen | McLaren | 1’27.788 |
7 | Jenson Button | McLaren | 1’27.811 |
8 | Felipe Massa | Williams | 1’27.824 |
9 | Pastor Maldonado | Lotus | 1’27.866 |
10 | Daniil Kvyat | Toro Rosso | 1’28.049 |
11 | Nico Hulkenburg | Force India | 1’28.074 |
12 | Jean-Eric Vergne | Toro Rosso | 1’28.246 |
13 | Adrian Sutil | Sauber | 1’28.284 |
14 | Valtteri Bottas | Williams | 1’28.698 |
15 | Esteban Gutierrez | Sauber | 1’29.105 |
16 | Sergio Perez | Force India | 1’29.129 |
17 | Romain Grosjean | Lotus | 1’29.493 |
18 | Jules Bianchi | Marussia | 1’29.991 |
19 | Max Chilton | Marussia | 1’31.148 |
20 | Kamui Kobayashi | Caterham | 1’31.338 |
21 | Marcus Ericsson | Caterham | 1’31.586 |
22 | Sebastian Vettel | Red Bull | No time |
By Jordan Groves Formula 1 correspondent for RTR Sports Marketing - Sport Sponsorship Agency
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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