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By Emanuele Venturoli| Posted October 10, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Lewis Hamilton has won the 2015 Russian Grand Prix after his team-mate Nico Rosberg retired from the race. Sebastian Vettel took 2nd to take 2nd in the championship standings, but Hamilton and Mercedes look set to claim the title next time out in Texas
As the lights went out over the drivers, it was a fairly even start between the two Mercedes drivers, with Hamilton tucking into the slipstream of his team-mate on the long run down into the first braking zone. Hamilton briefly drew ahead into the 2nd turn, but Nico prevailed on the inside and held the lead.
The race was quickly neutralized by the safety car after a spin for Nico Hulkenberg in the middle of the pack. He was clipped by Max Verstappen and hit Marcus Ericsson, but luckily for Max he was able to continue with only a puncture. Ericsson wasn’t as lucky and retired from the race along with Hulkenberg.
The debris and the cars were cleared quickly by the marshals, and the race was back under-way at the start of lap 4. Valtteri Bottas used the power of his Williams to slipstream past Kimi Raikkonen to take 3rd place on the run into turn 2. Meanwhile at the front, Rosberg managed to get a great restart to get clear of Hamilton, but Lewis started to eek closer once again over the course of the lap. Nico was also on the radio complaining to his team that the throttle pedal was sticky; meaning that the pedal was becoming difficult to lift off.
Soon the problem became much worse, with the inability to lift off forcing him to go wide into corners. This allowed both Hamilton and Bottas to easily pass him and take his lead away. The problem soon consigned Rosberg into the pit-lane, with the team soon pushing the car into the garage and into retirement. A hard blow for Rosberg who’s championship hopes look very bleak.
With Hamilton now leading, the team soon urged him to stop fuel saving, as Valtteri Bottas was slightly too close for comfort. Hamilton duly obliged by setting a new fastest lap whilst opening the gap up from 1.8 seconds to 3.4 within 2 laps.
The lead was soon wiped out once again, with the safety car needing to come back out after a heavy hit for Romain Grosjean at turn 3. The Frenchman appeared the lose the rear end of his car at the exit of the turn which sent the car sideways into the barrier. All 4 corners of the car were damaged with debris showering the circuit. Romain thankfully walked away completely unscathed; with the incident being the 2nd heavy accident this weekend after Carlos Sainz’ shunt in practice 3.
The heavy hit seemed to create holes in the barrier which required repairing by the track-side officials. The repairs were all done by the end of lap 16, with the race restarting on that lap. Hamilton had been complaining that the safety car was too slow and that he was struggling to keep the temperatures up. He managed to hold off Bottas on the restart, with the Finnish driver almost running into the back of the Mercedes. Lewis managed to put in a blinding first lap to set the fastest lap of the race and to pull away by over a second.
Behind Hamilton and Bottas, the battle for third between the Ferrari drivers was heating up. Vettel used the draft of Raikkonen to set up a move into turn 1, with the German moving over to the inside line at the very last moment. The move forced Raikkonen to cut turn 2, with the team ordering Kimi to give the place back soon after.
The next driver up the road was the Williams of Bottas in 2nd place, with Vettel closing the gap consistently once he had passed his team-mate. The gap was just a second by lap 26, with the pit-stops looking likely to begin soon after as the Williams squirmed through the corners of the Sochi circuit. Bottas would indeed pit at the end of the lap, with Vettel continuing on to try and take the place during the pit-stop phase.
The new top 3, Hamilton, Vettel and Raikkonen, stayed out on track for a number of laps longer than Bottas, with Vettel pitting 5 laps later that Valtteri. Ferrari’s stop was a whole second faster than Williams’, with Vettel emerging a second ahead of Bottas to take 2nd place. Kimi Raikkonen pitted in the 2nd Ferrari on the next lap, with the team getting Raikkonen out right on the gearbox of Bottas. Race leader Hamilton pitted at the end of lap 32, with the Mercedes driver coming out comfortably in the lead of the race.
Raikkonen was still on the back of his fellow countryman Bottas in the battle for theoretical 3rd, with the pair almost coming to blows as they banged wheels on lap 36 of 53. Bottas just managed to hold the position, with the pair catching up the a pair of drivers who were out of position having pitted much earlier in the race. Perez and Ricciardo were 3rd and 4th on the track but would possibly need to pit due to the extra wear on their tyres.
Bottas and Raikkonen looked to have the pace to catch Perez and Ricciardo, but it wouldn’t be as easy as some might have thought, with the Force India and the Red Bull still holding onto the positions with just over 10 laps to go. Sergio and Daniel both started to struggle in the closing stages, with Bottas closing right up to the back of Ricciardo’s car. He breezed past the Australian on the run down into turn 1 on lap 45; with the Finn’s sights now set on Sergio Perez.
Raikkonen tried to follow Bottas through, but Kimi ran far too deep into turn 2 and had to give the position back. He finally made the move stick on Daniel 2 laps later into turn 2 once again. Sadly for Daniel, he would retire a lap later at the side of the circuit, seemingly with suspension issues.
Bottas had closed the gap to Perez in the battle for the final podium position; but he wasn’t able to capitalize on his straight line speed like he had been able to previously. What was worse was that Kimi Raikkonen was closing in rapidly after a string of excellent laps. Bottas had to make the move soon, and he did, with an excellent move up the inside of turn 13.
Unfortunately for him though, Raikkonen followed him through and was still looking to work his way through on the final lap of the race. Kimi tried to get him up the inside of turn 4, but the move was ambitious but unsuccessful; Kimi punted the back of the Williams and sent Bottas into the wall. Kimi would then lose 3rd due to damage, with Perez taking 3rd on the final lap.
Up at the front, Lewis Hamilton had driven a perfect race after his team-mate’s retirement to take his 42nd Grand Prix victory. The result was enough to claim the constructors’ championship for Mercedes and it also sets Lewis up to win the championship next time out in the United States Grand Prix should he score just 3 points.
2nd place would go the way of Sebastian Vettel, with a superb 3rd place going to Sergio Perez after a fantastic drive having made his tyres last from lap 12 to 53. 4th would go to Felipe Massa, who worked his way up from 15th to take advantage of his team-mates crash on the final lap.
Kimi Raikkonen recovered after his last lap lunge on Bottas to crawl home in 5th, with Daniil Kvyat taking 6th in front of his home crowd. 7th would go to Felipe Nasr, who put in a great drive in the Sauber to come home ahead of Pastor Maldonado’s Lotus. 9th and 10th would go to McLaren, with Jenson Button and Fernando Alonso taking a double points finish.
The result means that Lewis Hamilton and Mercedes look poised to take both the drivers’ and constructors’ championships next time out in Austin for the United States Grand Prix. With Sebastian Vettel now 2nd in the standings following Rosberg’s retirement, Hamilton needs to outscore Vettel by just 10 points next time out. Mercedes could still take the teams title today should Raikkonen be penalized, but if not they just need 6 points next time to take their 2nd straight championship.
2015 Russian Grand Prix provisional results:
POS |
Driver |
Team |
Points |
Grid |
1 |
Lewis Hamilton |
Mercedes |
25 |
2nd |
2 |
Sebastian Vettel |
Ferrari |
18 |
4th |
3 |
Sergio Perez |
Force India |
15 |
7th |
4 |
Felipe Massa |
Williams |
12 |
15th |
5 |
Kimi Raikkonen* |
Ferrari |
10 |
5th |
6 |
Daniil Kvyat |
Red Bull |
8 |
11th |
7 |
Felipe Nasr |
Sauber |
6 |
12th |
8 |
Pastor Maldonado |
Lotus |
4 |
14th |
9 |
Jenson Button |
McLaren |
2 |
13th |
10 |
Fernando Alonso |
McLaren |
1 |
18th |
11 |
Max Verstappen |
Toro Rosso |
0 |
9th |
12 |
Valtteri Bottas |
Williams |
0 |
3rd |
13 |
Roberto Merhi |
Manor |
+1 Lap |
19th |
14 |
Will Stevens |
Manor |
+1 Lap |
17th |
15 |
Daniel Ricciardo |
Red Bull |
DNF |
10th |
16 |
Carlos Sainz |
Toro Rosso |
DNF |
20th |
17 |
Romain Grosjean |
Lotus |
DNF |
8th |
18 |
Nico Rosberg |
Mercedes |
DNF |
1st |
19 |
Nico Hulkenberg |
Force India |
DNF |
6th |
20 |
Marcus Ericsson |
Sauber |
DNF |
16th |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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