April 13, 2026
In March 2026, NASCAR announced one of its most distinctive commercial partnerships of the modern era: a multi-year agreement with Super.com, a fast-growing savings and membership platform, n[...]
Read MoreApril 13, 2026
NASCAR’s commercial landscape in 2026 is as expansive as it has ever been. From global consumer brands to regional insurance providers, sponsors at every level of the sport — series-w[...]
Read MoreApril 8, 2026
What Replaced Xfinity as NASCAR’s Series Title Sponsor? O’Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR’s second national series in 2026, with the series officially [...]
Read MoreApril 8, 2026
The NASCAR Cup Series season consists of 36 points-paying races, typically held between February and November. In addition to these championship events, the Cup calendar includes non-points r[...]
Read MoreApril 8, 2026
Sunoco is the official gas brand of NASCAR and has been the exclusive fuel supplier to all three NASCAR national series — the Cup Series, the O’Reilly Auto Parts Series (formerly Xfinity)[...]
Read MoreApril 8, 2026
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
Read MoreMarch 27, 2026
Red Bull Racing Formula 1 Sponsors 2026: Full Sponsorship Portfolio Analysis Oracle Red Bull Racing enters the 2026 Formula 1 season carrying the most valuable title sponsorship deal on the e[...]
Read MoreFebruary 5, 2026
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
Read MoreFebruary 3, 2026
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
Read MoreJanuary 21, 2026
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
Read MoreJanuary 20, 2026
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
Read MoreJanuary 13, 2026
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
Read MoreJanuary 5, 2026
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
Read MoreDecember 3, 2025
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
Read MoreNovember 6, 2025
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
Read MoreOctober 20, 2025
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
Read MoreOctober 1, 2025
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
Read MoreAugust 28, 2025
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
Read MoreAugust 27, 2025
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
Read MoreAugust 1, 2025
We are not in the business of finding sponsors for Athletes and sports teams, RTR Sports is not a sponsor search agency. Our work is to give advice to companies that use or intend to use spor[...]
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