Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
November 2, 2026
Kimi Antonelli is world champion. Italy had been waiting since 1953
Monza, 30 August 2024. The first practice session is about ten minutes old when a young man from Bologna, who turned eighteen five days earlier, loses the rear of his Mercedes at the Paraboli[...]
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October 20, 2026
MotoGP and Formula 1 together in Austin: Liberty Media’s dress rehearsal
On Saturday 24 October, at 11:40 Texas time, Circuit of The Americas in Austin will change its voice. For twenty minutes, on a track that belongs to Formula 1 that weekend, four MotoGP bikes [...]
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October 16, 2026
Las Vegas Grand Prix sponsorship: what a partnership includes, from branding to B2B hospitality
A Las Vegas Grand Prix partnership is sold in four tiers that convey five distinct categories of rights, and almost none of it is documented publicly. That is the first problem for a brand pr[...]
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October 15, 2026
F1 2027 calendar: all 24 races, 10 Sprints and what the schedule means for sponsors
Formula 1 and the FIA announced the F1 2027 calendar on September 16, 2026, following approval by the World Motor Sport Council: 24 Grands Prix across 22 countries, opening in Bahrain on Marc[...]
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October 15, 2026
F2 and F3 sponsorship cost 2027: what each team charges, and why one deal can cover both championships
Most brands evaluate the junior series from a price list organized by championship: this much for Formula 2, this much for Formula 3. The paddock does not sell that way. It sells by organizat[...]
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October 15, 2026
Single-race, part-season or full-season F1 sponsorship? Choosing your scope
The question arrives in almost every first conversation, and it assumes a model Formula 1 does not use. In most US motorsport, a brand can buy a race. In F1 it generally cannot, at least not [...]
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October 15, 2026
Which F1 team should you sponsor in 2027? Top team, midfield, or a new entrant
Brands scoping 2027 are negotiating in the first autumn after the largest regulation change in a decade. The competitive order they are buying into is barely a season old, and the commercial [...]
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October 15, 2026
F1 team vs championship sponsorship: what you get and what each costs
In 2026, a brand can put its name on Red Bull’s car for a reported $110 million a year, or hold a category-exclusive Formula 1 global partner slot across every race of the season for le[...]
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October 15, 2026
Primary, official or technical partner? What the same F1 budget buys in each tier
The budget is approved. Three structures are on the table at roughly the same fee, and the team’s deck prices them as if they were comparable products. They are not. A primary position,[...]
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October 15, 2026
What’s in an F1 sponsorship contract? Rights fee vs activation, category exclusivity, renewal and exit
A term sheet sets the number. The F1 sponsorship contract decides whether that number buys anything enforceable. The sponsorship contract is the document most brands read last and argue about[...]
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October 14, 2026
African Grand Prix: Formula 1 returns to the continent, starting with Rwanda
The African Grand Prix comes to Rwanda in the early 2030s: why it isn’t named after the country, Qatar’s role and what it means for sponsors and brands. [...]
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October 7, 2026
New MotoGP format 2027: two grids, less practice, more showdowns
New MotoGP format 2027: Sprint qualifying on Friday, Q1 for everyone, no warm-up. What changes for riders, teams and sponsors, session by session. [...]
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October 5, 2026
Driver longevity: the veteran’s paradox in motorsport
Driver longevity in motorsport makes top drivers more credible and less risky for sponsors, but shortens their horizon: this is the veteran’s paradox. [...]
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October 2, 2026
NASCAR vs F1 vs MotoGP for US Brands: Which Delivers Better Sponsorship ROI?
On March 1, 2026, Tyler Reddick won NASCAR’s Cup Series race at Circuit of the Americas in front of 3.93 million FOX viewers, with Trackhouse Racing’s Shane van Gisbergen in secon[...]
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October 1, 2026
Red Bull Honda: the MotoGP return from 2027 and what it teaches sponsors
Honda HRC announces Red Bull as a major partner from 2027. What the deal includes, why Red Bull left in 2023 and what the case teaches sponsors. [...]
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September 25, 2026
MotoGP Calendar 2027: Dates, Circuits and What’s New This Season
The 2027 MotoGP calendar: 22 Grands Prix from March 7 in Buriram to November 28 in Valencia, with Adelaide’s debut and the return of Buenos Aires. Dates, circuits and what it means for [...]
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September 16, 2026
Max vs 100: Formula 1’s First Spin-Off (and It Won’t Be the Last)
Verstappen takes on 100 karting challengers at Silverstone on Disney+. Beyond the spectacle, there is a clear signal for brands and sponsors: Formula 1 is building a franchise, and its spin-o[...]
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August 31, 2026
The Corporate Factors That Drive Sponsorship Decisions
What really drives a corporate sponsorship decision? From strategic alignment to measurability: the factors that determine whether an investment gets approved — and delivers. [...]
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August 28, 2026
ADUO, the Equilibrium Dividend: Why the FIA Mechanism Pays Off for Formula 1 Sponsors
What the Formula 1 ADUO is, how the FIA mechanism rebalancing the 2026 engines works, and why a closer championship is good news for fans and, above all, for sponsors. [...]
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August 13, 2026
MotoGP and South America: When a Continent Stops Being an Audience and Becomes a Protagonist
It is three o’clock on a Thursday morning in March 2026 when the Autódromo Internacional Ayrton Senna in Goiânia opens its gates for the first free practice of the Brazilian Grand Pri[...]
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