Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
Read More
April 13, 2026
Super.com Named NASCAR Official Savings Partner
In March 2026, NASCAR announced one of its most distinctive commercial partnerships of the modern era: a multi-year agreement with Super.com, a fast-growing savings and membership platform, n[...]
Read More
April 13, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s commercial landscape in 2026 is as expansive as it has ever been. From global consumer brands to regional insurance providers, sponsors at every level of the sport — series-w[...]
Read More
April 8, 2026
NASCAR Xfinity Title Sponsor Replacement: O’Reilly Auto Parts Takes Over in 2026
What Replaced Xfinity as NASCAR’s Series Title Sponsor? O’Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR’s second national series in 2026, with the series officially [...]
Read More
April 8, 2026
How Many NASCAR Races in a Season? Full 2026 Guide
The NASCAR Cup Series season consists of 36 points-paying races, typically held between February and November. In addition to these championship events, the Cup calendar includes non-points r[...]
Read More
April 8, 2026
What Gas Brand Sponsors NASCAR? Sunoco and Every Energy Partner in 2026
Sunoco is the official gas brand of NASCAR and has been the exclusive fuel supplier to all three NASCAR national series — the Cup Series, the O’Reilly Auto Parts Series (formerly Xfinity)[...]
Read More
April 8, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
Read More
March 27, 2026
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
Red Bull Racing Formula 1 Sponsors 2026: Full Sponsorship Portfolio Analysis Oracle Red Bull Racing enters the 2026 Formula 1 season carrying the most valuable title sponsorship deal on the e[...]
Read More
February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
Read More
February 3, 2026
McLaren F1 Sponsors 2026: Full Portfolio
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
Read More
January 21, 2026
WorldSBK 2026: the full championship calendar
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
Read More
January 20, 2026
FIA WEC 2026: full season schedule + downloadable PDF
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
Read More
January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
Read More
January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
Read More
December 3, 2025
Competitiveness and F1: the key to the U.S. market and beyond
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
Read More
November 6, 2025
MotoGP 2026: which rider to sponsor? The complete guide
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
Read More
October 20, 2025
Apple and Formula 1: $750 million strategic deal to transform sports streaming
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
Read More
October 1, 2025
The power loop: how global car manufacturers fuel formula 1’s rise – and vice versa
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
Read More
August 28, 2025
Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity)
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
Read More
August 27, 2025
NASCAR’s Crown Jewels: four legends of speed.
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
Read More