Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
June 11, 2026
Motorsport Sponsorship In 2026: Complete Brand Guide
There is a number that tends to stop senior marketers mid-sentence: $9.5 billion. That is the current estimated size of the global motorsport sponsorship market. It is not a projection. It is[...]
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June 3, 2026
Is Motorsport Sponsorship Right for Your Brand? The 2026 Decision Framework
The wrong answer to the question “is motorsport sponsorship right for my brand?” is that it is too expensive. According to a 2024 Forrester analysis cited in RTR Sports’ research, 7[...]
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June 3, 2026
When Is the Best Time to Sign a Motorsport Sponsorship Deal? The 2026 Buying Calendar
Brands that ask when is the best time to sign a motorsport sponsorship deal in January of the race year have already missed the primary inventory window. In many cases, they have also missed [...]
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June 3, 2026
Renew, Renegotiate, or Switch: How to Decide When Your Motorsport Sponsorship Cycle Ends
The motorsport sponsorship renewal vs switching decision is made badly in two opposite directions. The first is the default renewal: the deal worked reasonably well, changing motorsport spons[...]
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June 3, 2026
7 Red Flags When Hiring a Motorsport Sponsorship Agency That Cost Brands Millions
Standard marketing procurement is built for generalist agencies. Motorsport sponsorship agency red flags require a different checklist, one that accounts for a category where the relationship[...]
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June 3, 2026
Is It Better to Sponsor One Top Motorsport Team or Spread Across Multiple Smaller Teams? A Portfolio Strategy Framework
Definition: A motorsport sponsorship portfolio strategy is the deliberate allocation of a brand’s total sponsorship budget across multiple motorsport properties, teams, series, or drive[...]
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June 3, 2026
Why Major Brands Are Switching from One-Year to Three-Year Motorsport Sponsorship Contracts in 2026
Definition: A motorsport sponsorship multi-year contract is a sponsorship agreement that commits the brand to a defined rights position across two or more consecutive seasons, with fixed or s[...]
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June 3, 2026
Why Going Direct to a Motorsport Team Costs You More Than Hiring an Independent Agency — Even Though the Agency Is Free
There is a moment most brand CMOs recognise: an F1 team’s commercial deck arrives unrequested, the numbers look compelling, and the thought follows naturally that cutting out the middle[...]
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May 22, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
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May 20, 2026
MotoGP Sponsorship Guide 2026: What It Is, How It Works & Why It Matters
MotoGP sponsorship is a global commercial partnership between a brand and a MotoGP property – a team, a rider, the championship itself, or a single race – that exchanges financial[...]
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May 19, 2026
Formula 1 Sponsorship Cost: A Comprehensive Breakdown
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…”? This is a key question when we face a sponsorship project in a company[...]
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May 11, 2026
The Top 10 MotoGP Riders in 2026: Rankings, Stats & Sponsorship Value
The top MotoGP riders in 2026 after 4 rounds are led by championship leader Marco Bezzecchi (Aprilia, 101 pts after Round 4 Jerez), with reigning World Champion Marc Márquez (Ducati Lenovo T[...]
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May 11, 2026
The Top 10 Most Famous Brands in MotoGP Sponsorship (2026 Edition)
The most famous brands in MotoGP sponsorship in 2026 include Red Bull, Monster Energy, Pramac, Repsol, Alpinestars, Michelin, Oakley, Motul, VR46 (Pertamina Enduro VR46), and Castrol — each[...]
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April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
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April 13, 2026
Super.com Named NASCAR Official Savings Partner
In March 2026, NASCAR announced one of its most distinctive commercial partnerships of the modern era: a multi-year agreement with Super.com, a fast-growing savings and membership platform, n[...]
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April 13, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s commercial landscape in 2026 is as expansive as it has ever been. From global consumer brands to regional insurance providers, sponsors at every level of the sport — series-w[...]
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April 8, 2026
NASCAR Xfinity Title Sponsor Replacement: O’Reilly Auto Parts Takes Over in 2026
What Replaced Xfinity as NASCAR’s Series Title Sponsor? O’Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR’s second national series in 2026, with the series officially [...]
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April 8, 2026
How Many NASCAR Races in a Season? Full 2026 Guide
The NASCAR Cup Series season consists of 36 points-paying races, typically held between February and November. In addition to these championship events, the Cup calendar includes non-points r[...]
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April 8, 2026
What Gas Brand Sponsors NASCAR? Sunoco and Every Energy Partner in 2026
Sunoco is the official gas brand of NASCAR and has been the exclusive fuel supplier to all three NASCAR national series — the Cup Series, the O’Reilly Auto Parts Series (formerly Xfinity)[...]
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March 27, 2026
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
Red Bull Racing Formula 1 Sponsors 2026: Full Sponsorship Portfolio Analysis Oracle Red Bull Racing enters the 2026 Formula 1 season carrying the most valuable title sponsorship deal on the e[...]
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