February 5, 2026
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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February 3, 2026
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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January 21, 2026
The WorldSBK (World Superbike Championship) continues to represent one of the highest expressions of motorsport on two wheels. Mass-production technology, pure competition and close-up specta[...]
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January 20, 2026
The FIA World Endurance Championship continues to consolidate its role as the absolute benchmark in the globalendurance racing scene. After surpassing 750,000 total spectators in 2025 and rec[...]
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January 13, 2026
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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December 3, 2025
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
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November 6, 2025
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
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October 20, 2025
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
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October 1, 2025
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
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August 28, 2025
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
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August 27, 2025
Daytona 500: the opening that’s worth a season The Daytona 500 is the gateway to the NASCAR season and, for many, its symbolic peak. The February event at Daytona International Speedway[...]
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August 1, 2025
We are not in the business of finding sponsors for Athletes and sports teams, RTR Sports is not a sponsor search agency. Our work is to give advice to companies that use or intend to use spor[...]
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July 25, 2025
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 20, 2025
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on [...]
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July 18, 2025
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “longe[...]
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July 17, 2025
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 15, 2025
Sponsorship research-also called sponsor brokering-and corporate sports marketing consulting are two opposite sides of the same coin. Both deal with sponsorship in sports, and thus with build[...]
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July 9, 2025
July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]
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July 4, 2025
When, in 1950, the Formula 1 kicked off at Silverstone, no one could have predicted that, 75 years later, it would become much more than a sport. Today, F1 is a global phenomenon, a cultural,[...]
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