Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
August 4, 2026
Aston Martin F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Explore Aston Martin F1 sponsorship costs, estimated from $2M to $80M+, official partners, sponsorship tiers, rights, and ROI benchmarks for brands in 2026. [...]
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August 4, 2026
Mercedes F1 Sponsorship – Cost, Partners, ROI & Open-Inventory Window 2027
Full guide to Mercedes-AMG Petronas F1 sponsorship in 2026: cost by tier, named partner breakdown (Petronas, Microsoft, INEOS), what each level delivers, and how Mercedes compares to McLaren [...]
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July 20, 2026
Independence, Verticality, Experience: How an Independent Motorsport Sponsorship Agency Works
Anyone looking for a sports sponsorship partner will find a market that promises it all: every sport, every budget, every goal. This page explains what an independent motorsport sponsorship a[...]
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July 17, 2026
Rider, Team, Race or Championship? What to Back in MotoGP – and What Each Costs
Most brands walk into MotoGP assuming there is one decision to make: which team do we sponsor? Then they discover the platform sells four different things. A rider, a team, a single Grand Pri[...]
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July 15, 2026
Is One MotoGP Race Enough or Do You Need the Full Season? Costs, Scope and What Each Buys
Brands entering MotoGP almost always assume the same thing: one race is the cheap way to test the water. It sounds obviously right. Buy a single round, see if it works, scale up later if it d[...]
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July 14, 2026
Moto2 Sponsorship: Mid-Budget Access to the MotoGP Paddock & Choosing the Right Agency
Where Moto2 Sits: The Mid-Budget Rung of the MotoGP Paddock Why sponsor Moto2 instead of MotoGP? Because Moto2 sponsorship buys a place in the identical paddock for a fraction of the price. T[...]
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July 14, 2026
Which MotoGP Class Should Your Brand Sponsor – Moto3, Moto2 & MotoGP
Most brands overpay for MotoGP because they treat the premier class as the only option. Pick the right class instead, and on the same weekend, circuits and broadcast cost a fraction. In three[...]
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July 12, 2026
Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?
NASCAR’s three national series the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series sit at fundamentally different pr[...]
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July 10, 2026
NASCAR Sponsorship ROI: How to Track and Measure Return (2026 Framework)
NASCAR sponsorship ROI is the total business return a brand earns across broadcast media value, digital and social outcomes, B2B hospitality pipeline, consumer brand lift, and direct commerci[...]
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July 8, 2026
Should a Brand Sign a One-Year or Multi-Year MotoGP Sponsorship Deal?
Most brands default to a one-year MotoGP deal because it feels safer, and in isolation, it is. You commit to nothing beyond a season, you keep your options open, you sleep at night. But that [...]
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July 7, 2026
Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return
Some sporting events sell media coverage. The 24 Hours of Le Mans, part of the WEC Endurance Championship, sells something rarer-and, for a brand that understands what it’s buying, more val[...]
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July 6, 2026
NASCAR Sponsorship Contract: What to Check Before You Sign
A NASCAR sponsorship contract is the document that decides whether your rights fee buys what your term sheet promised and the difference is measured in millions when the wording is wrong. T[...]
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July 2, 2026
NASCAR Sponsorship 2027: How Brands Get In and Sponsor a Team
How to sponsor a NASCAR team in 2027 is a six-step process that runs roughly eight to twelve weeks from brief to signed contract, then a further six to eight weeks to activate. The NASCAR spo[...]
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July 1, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s four 2026 Cup Series Premier Partners are Busch Light, Coca-Cola, Xfinity, and Freeway Insurance, the last replacing GEICO. Below them sit Official Partners (Sunoco, Goodyear, [...]
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June 25, 2026
Red Bull Racing Sponsors 2026: Full Sponsorship Portfolio Analysis
Who Sponsors Red Bull Racing in 2026? Oracle Red Bull Racing enters the 2026 Formula 1 season carrying what Oracle calls the most integrated team-technology partnership in Formula 1 – a[...]
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June 23, 2026
Holeshot, Grid, and Manufacturers’ Championship: What’s Changing in MotoGP and What It Means for the Brands
There comes a moment in the history of every sports league when rule changes cease to be mere technicalities and become something more: a statement of intent, an attempt to redefine not only [...]
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June 19, 2026
Motorsports Sponsorship Contract – 14 Steps to a Signed Deal
A motorsports sponsorship contract typically takes 3 to 6 months to finalize and involves 14 distinct steps – from the initial idea to legal signing. Understanding these steps and the d[...]
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June 17, 2026
Sponsoring a Sport? Why Positioning Matters
In April 2024, HP – Hewlett-Packard, the company that invented Silicon Valley’s garage – became the title sponsor of Scuderia Ferrari in Formula 1. The Californian company&#[...]
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June 11, 2026
Motorsport Sponsorship In 2026: Complete Brand Guide
There is a number that tends to stop senior marketers mid-sentence: $9.5 billion. That is the current estimated size of the global motorsport sponsorship market. It is not a projection. It is[...]
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June 3, 2026
Is Motorsport Sponsorship Right for Your Brand? The 2026 Decision Framework
The wrong answer to the question “is motorsport sponsorship right for my brand?” is that it is too expensive. According to a 2024 Forrester analysis cited in RTR Sports’ research, 7[...]
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