Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
July 8, 2026
Should a Brand Sign a One-Year or Multi-Year MotoGP Sponsorship Deal?
Most brands default to a one-year MotoGP deal because it feels safer, and in isolation, it is. You commit to nothing beyond a season, you keep your options open, you sleep at night. But that [...]
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July 7, 2026
Sponsorship at the 24 Hours of Le Mans: What a Brand Can Buy and What It Gets in Return
Some sporting events sell media coverage. The 24 Hours of Le Mans, part of the WEC Endurance Championship, sells something rarer-and, for a brand that understands what it’s buying, more val[...]
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July 6, 2026
NASCAR Sponsorship Contract: What to Check Before You Sign
A NASCAR sponsorship contract is the document that decides whether your rights fee buys what your term sheet promised and the difference is measured in millions when the wording is wrong. T[...]
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July 2, 2026
NASCAR Sponsorship 2027: How Brands Get In and Sponsor a Team
How to sponsor a NASCAR team in 2027 is a six-step process that runs roughly eight to twelve weeks from brief to signed contract, then a further six to eight weeks to activate. The NASCAR spo[...]
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July 1, 2026
NASCAR Sponsors List 2026 – Premier Partners, Teams & Title Sponsors
NASCAR’s four 2026 Cup Series Premier Partners are Busch Light, Coca-Cola, Xfinity, and Freeway Insurance, the last replacing GEICO. Below them sit Official Partners (Sunoco, Goodyear, [...]
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June 25, 2026
Red Bull Racing Sponsors 2026: Full Sponsorship Portfolio Analysis
Who Sponsors Red Bull Racing in 2026? Oracle Red Bull Racing enters the 2026 Formula 1 season carrying what Oracle calls the most integrated team-technology partnership in Formula 1 – a[...]
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June 23, 2026
Holeshot, grid and manufacturer line-ups: what is changing in MotoGP and what it means for brands
There comes a moment in the history of every sporting championship when regulatory decisions stop being technicalities and become something more: a statement of intent, an attempt to redefine[...]
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June 19, 2026
Motorsports Sponsorship Contract – 14 Steps to a Signed Deal
A motorsports sponsorship contract typically takes 3 to 6 months to finalize and involves 14 distinct steps – from the initial idea to legal signing. Understanding these steps and the d[...]
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June 17, 2026
Sponsoring a Sport? Why Positioning Matters
In April 2024, HP – Hewlett-Packard, the company that invented Silicon Valley’s garage – became the title sponsor of Scuderia Ferrari in Formula 1. The Californian company&#[...]
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June 11, 2026
Motorsport Sponsorship In 2026: Complete Brand Guide
There is a number that tends to stop senior marketers mid-sentence: $9.5 billion. That is the current estimated size of the global motorsport sponsorship market. It is not a projection. It is[...]
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June 3, 2026
Is Motorsport Sponsorship Right for Your Brand? The 2026 Decision Framework
The wrong answer to the question “is motorsport sponsorship right for my brand?” is that it is too expensive. According to a 2024 Forrester analysis cited in RTR Sports’ research, 7[...]
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June 3, 2026
When Is the Best Time to Sign a Motorsport Sponsorship Deal? The 2026 Buying Calendar
Brands that ask when is the best time to sign a motorsport sponsorship deal in January of the race year have already missed the primary inventory window. In many cases, they have also missed [...]
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June 3, 2026
Renew, Renegotiate, or Switch: How to Decide When Your Motorsport Sponsorship Cycle Ends
The motorsport sponsorship renewal vs switching decision is made badly in two opposite directions. The first is the default renewal: the deal worked reasonably well, changing motorsport spons[...]
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June 3, 2026
7 Red Flags When Hiring a Motorsport Sponsorship Agency That Cost Brands Millions
Standard marketing procurement is built for generalist agencies. Motorsport sponsorship agency red flags require a different checklist, one that accounts for a category where the relationship[...]
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June 3, 2026
Is It Better to Sponsor One Top Motorsport Team or Spread Across Multiple Smaller Teams? A Portfolio Strategy Framework
Definition: A motorsport sponsorship portfolio strategy is the deliberate allocation of a brand’s total sponsorship budget across multiple motorsport properties, teams, series, or drive[...]
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June 3, 2026
Why Major Brands Are Switching from One-Year to Three-Year Motorsport Sponsorship Contracts in 2026
Definition: A motorsport sponsorship multi-year contract is a sponsorship agreement that commits the brand to a defined rights position across two or more consecutive seasons, with fixed or s[...]
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June 3, 2026
Why Going Direct to a Motorsport Team Costs You More Than Hiring an Independent Agency – Even Though the Agency Is Free
There is a moment most brand CMOs recognise: an F1 team’s commercial deck arrives unrequested, the numbers look compelling, and the thought follows naturally that cutting out the middle[...]
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May 22, 2026
NASCAR Schedule 2026: Every Race, Date and Track
The 2026 NASCAR Cup Series schedule features 36 points-paying races from February to November across oval tracks, road courses and one street circuit. Spanning ten months and more than twenty[...]
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May 20, 2026
MotoGP Sponsorship Guide: How Brands Get In
MotoGP sponsorship is a global commercial partnership between a brand and a MotoGP property – a team, a rider, the championship itself, or a single race – that exchanges financial[...]
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April 24, 2026
4 MotoGP and Motorsport Sponsorship Problems (And How to Overcome Them)
The marketing director of a European company receives a MotoGP sponsorship proposal. The brief is precise: a visibility package, annual fee, list of benefits. The meeting that follows, howeve[...]
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