Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
March 27, 2025
The Importance of F1 Watch Sponsorship: A Timeless Partnership
Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]
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March 27, 2025
Motorcycle Sponsorship: From MotoGP to SBK to the Dakar
Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]
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March 25, 2025
Sports Marketing and Sponsorship: More Relevant Than Ever?
In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer loya[...]
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March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
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February 2, 2025
Do F1s have power steering?
Formula 1 single-seaters are equipped with power steering, a system that facilitates steering by reducing the effort required from the driver. This component is critical for handling the high[...]
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January 29, 2025
Ferrari Formula 1 Sponsors: sponsorship portfolio analysis
The Scuderia di Maranello comes to the start of the 2026 Formula 1 Season with an ambitious and largely revamped technical project to cope with the extensive changes to the Championship regul[...]
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January 23, 2025
Sponsoring in IndyCar: Packages, Costs, Opportunities
Accelerating Brands with IndyCar Sponsorship IndyCar is renowned for its blend of rich history, thrilling racing, and global reach. Anchored by iconic events like the Indianapolis 500, the se[...]
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January 21, 2025
The Evolution and Expansion of F1’s Commercial Strategy for 2025
Formula 1’s commercial landscape is undergoing significant transformations as it embraces a new era of expansive and strategic partnerships. With an evolving sponsorship portfolio and s[...]
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January 21, 2025
The incredible effectiveness of sponsorship in Formula 1
Formula 1 (F1) is not only a top-level motor racing competition, but also represents an extraordinarily effective global marketing platform. The sponsorships in F1 offer companies a unique op[...]
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January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
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January 8, 2025
IMSA racing: cars, classes and structure
IMSA, or the International Motor Sports Association, is an entity that regulates motor racing in North America. Since it was founded in 1969, IMSA has gained a prominent place in the internat[...]
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January 7, 2025
Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
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January 2, 2025
How the Formula 1 steering wheel works
The steering wheel of a Formula 1 is more than just a driving tool. It is a high-tech interface, a command center that puts the driver in control of a race car hurtling along at more than 200[...]
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January 2, 2025
Synergies and Innovations in MotoGP and Formula 1 Sponsorships.
MotoGP and Formula 1, two of the most prestigious series in sports, offer unique platforms for companies seeking to maximize their impact through simultaneous sponsorship operations while dem[...]
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December 30, 2024
The importance of sponsors in Formula 1
Formula 1 is a global stage. A theater of speed, skill and technological innovation. But there is another element that fuels this high-speed sport. Sponsors. Formula 1 sponsors are more than [...]
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December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 27, 2024
Mick Schumacher: writing his own history in motorsport
The motorsport landscape is witnessing a significant story, with Mick Schumacher continuing to chart his own path in a determined and ambitious manner. The son of the legendary Michael Schuma[...]
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November 20, 2024
The 5 Most Creative Sponsorships in Motorsport in Recent Years
In 2024, the landscape of sponsorships in motorsport has continued to evolve, with increasingly innovative and engaging initiatives. Here is an overview of the 5 most creative sponsorships [...]
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November 6, 2024
Sports Sponsorship: The Perfect Balance between Online and Offline Activations
Sports sponsorship is one of the most powerful and engaging marketing tools available to companies. When it comes to creating a lasting emotional connection with audiences, the world of sport[...]
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