Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
January 21, 2025
The incredible effectiveness of sponsorship in Formula 1
Formula 1 (F1) is not only a top-level motor racing competition, but also represents an extraordinarily effective global marketing platform. The sponsorships in F1 offer companies a unique op[...]
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January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
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January 8, 2025
IMSA racing: cars, classes and structure
IMSA, or the International Motor Sports Association, is an entity that regulates motor racing in North America. Since it was founded in 1969, IMSA has gained a prominent place in the internat[...]
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January 7, 2025
Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
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January 2, 2025
How the Formula 1 steering wheel works
The steering wheel of a Formula 1 is more than just a driving tool. It is a high-tech interface, a command center that puts the driver in control of a race car hurtling along at more than 200[...]
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January 2, 2025
Synergies and Innovations in MotoGP and Formula 1 Sponsorships.
MotoGP and Formula 1, two of the most prestigious series in sports, offer unique platforms for companies seeking to maximize their impact through simultaneous sponsorship operations while dem[...]
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December 30, 2024
The importance of sponsors in Formula 1
Formula 1 is a global stage. A theater of speed, skill and technological innovation. But there is another element that fuels this high-speed sport. Sponsors. Formula 1 sponsors are more than [...]
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December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 27, 2024
Mick Schumacher: writing his own history in motorsport
The motorsport landscape is witnessing a significant story, with Mick Schumacher continuing to chart his own path in a determined and ambitious manner. The son of the legendary Michael Schuma[...]
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November 20, 2024
The 5 Most Creative Sponsorships in Motorsport in Recent Years
In 2024, the landscape of sponsorships in motorsport has continued to evolve, with increasingly innovative and engaging initiatives. Here is an overview of the 5 most creative sponsorships [...]
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November 6, 2024
Sports Sponsorship: The Perfect Balance between Online and Offline Activations
Sports sponsorship is one of the most powerful and engaging marketing tools available to companies. When it comes to creating a lasting emotional connection with audiences, the world of sport[...]
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October 24, 2024
The MotoGP 2025 calendar: all the races and Grand Prix
The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world. [...]
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September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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September 13, 2024
Formula E Soars: Global TV Audience Grows by 35% to 491 Million
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global televi[...]
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August 19, 2024
Brand activism and sports marketing. How sport is intertwined with society
Brand activism and sports marketing are two concepts that are increasingly intertwined in today’s landscape, where sport increasingly becomes a powerful vehicle for social and cultural [...]
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July 31, 2024
How does the Dakar work?
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
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July 31, 2024
How long is the Dakar?
In 2025, the Dakar will begin on January 3 and end on January 17 and will take place entirely in the Saudi Arabian desert. [...]
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July 31, 2024
What bikes are used for the Dakar?
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology [...]
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