Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sports marketing consulting and sponsor search are two fundamentally different services: one starts from the company, the other starts from the sports property. Understanding this distinction[...]
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July 9, 2025
Red Bull and Christian Horner: The End of an Era
July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]
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July 4, 2025
Fan engagement in Formula 1: What the Global F1 Fan Survey 2025 tells us.
When, in 1950, the Formula 1 kicked off at Silverstone, no one could have predicted that, 75 years later, it would become much more than a sport. Today, F1 is a global phenomenon, a cultural,[...]
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June 26, 2025
MotoGP, Liberty’s turn: why the future of motorcycling is played out now
The European Commission has provided Liberty Media Corporation with unconditional approval to complete the acquisition of the MotoGP World Championship. The process of annexing the top motorc[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
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June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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June 4, 2025
The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025
When Liberty Media acquired Formula 1 in 2017, revenue from Formula 1 sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone er[...]
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May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 8, 2025
Rally1 Cars in 2025: Specs, Performance & What to Watch
The 2025 World Rally Championship (WRC) season marks a significant shift in rally racing, with the elimination of hybrid power units and the introduction of new technical regulations. This ar[...]
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May 8, 2025
WRC Sponsors: The Official Partners and Their Strategies for Success
The World Rally Championship (WRC) is much more than a competition between cars and drivers: it is a global ecosystem that attracts millions of spectators, fans and business partners worldwid[...]
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May 8, 2025
WRC Rally sponsorship agency
The World Rally Championship (WRC) represents one of the most fascinating and challenging motorsport competitions in the world. With events held in different countries and on varying terrain,[...]
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May 6, 2025
F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 14, 2025
MotoGP and tech brands: why technology companies choose racing
In 2018 Lenovo became Ducati’s technology partner in MotoGP. In 2021 it put its name next to the team’s, which has been called Ducati Lenovo Team ever since. In between there are [...]
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April 8, 2025
Sponsorship vs endorsement: differences, examples and how to choose
In July 2018 Roger Federer walked out at Wimbledon in a Uniqlo outfit, after more than twenty years with Nike. According to ESPN, the Japanese brand had guaranteed him more than 300 million d[...]
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April 4, 2025
Why are Le Mans cars different? Classes, rules and the road
Le Mans car design: unique demands of endurance racing [...]
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April 4, 2025
F1 engine specs 2026 and 2025: power, rules and suppliers
In 2026 Formula 1 changed its engine without changing its displacement. The 1.6-litre turbo V6, on the grid since 2014, stayed; almost everything around it changed. The MGU-H, the electric pa[...]
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April 3, 2025
How do sponsors make money?
Understanding How Sponsors Generate Revenue [...]
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April 3, 2025
Why do athletes get sponsored?
Athletes get sponsored for visibility and brand alignment. [...]
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