Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
April 3, 2025
How do the 24 Hours of Le Mans work?
Understanding the 24 Hours of Le Mans: An Overview [...]
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March 27, 2025
Motorcycle sponsorship: MotoGP, Moto2, Moto3, Superbike and the Dakar compared
In 2027 motorcycle racing changes tyres, engines and, in the case of the Dakar, even continent. MotoGP moves from Michelin to Pirelli and from 1000 to 850 cc; Superbike goes the other way, fr[...]
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March 25, 2025
Sports marketing and sponsorship: do they still matter in 2026?
On 17 October 2025, during the United States Grand Prix weekend, Apple announced that it had bought the US television rights to Formula 1 for five years, starting in 2026. According to CNBC i[...]
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March 21, 2025
Motorsport or team sports: what should a brand sponsor?
Within a single week, between the end of October and the beginning of November 2025, Heineken made two announcements that, read side by side, almost seem to answer the question in this articl[...]
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February 2, 2025
F1 power steering: how it works and why F2 and F3 go without
Barcelona, February 2020, day two of testing. The onboard camera shows Lewis Hamilton on the straight and reveals something nobody expected: the driver pulls the steering wheel towards himsel[...]
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January 29, 2025
Ferrari F1 Sponsors 2026: Every Scuderia Ferrari HP Partner
On the weekend of the Singapore Grand Prix, in October 2026, the towers of Marina Bay Sands lit up in Ferrari red. The resort has been a partner of the Scuderia since 2023 and renewed its dea[...]
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January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
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January 8, 2025
IMSA classes, cars and races: what IMSA is and why it matters
On 25 January 2026, after twenty-four hours of racing, more than six and a half of them run under neutralisation because of fog, the No. 7 Porsche 963 of Felipe Nasr, Julien Andlauer and Laur[...]
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December 5, 2024
The propeller effect in sponsorship: how media create new visibility for sponsors
It is 1984 when a young Ayrton Senna walks into the Toleman factory in Witney, Oxfordshire. Lit by the light filtering through the large barred windows, the new single-seater stands in all it[...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 26, 2024
Mick Schumacher: writing his own story, from Formula 1 to IndyCar
Mick Betsch. That was how he appeared, at first, in the results of kart races. Betsch is his mother Corinna’s surname, and the boy who carried it had another surname, a much heavier one[...]
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November 20, 2024
The 5 most creative sponsorships in motorsport in recent years
Miami, May 2025. Before the Grand Prix, the twenty Formula 1 drivers do the parade lap in ten full-size cars built from LEGO bricks, one per team, with the two team-mates sitting one behind t[...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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September 13, 2024
Formula E viewership: audience and fans season by season
In January 2025 the Mexico City E-Prix became the most watched race in Formula E history: 46 million viewers, 38% above the season average, with a cumulative audience of 10.5 million people ([...]
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August 19, 2024
Brand activism and sports marketing. How sport is intertwined with society
Brand activism and sports marketing are two concepts that are increasingly intertwined in today’s landscape, where sport increasingly becomes a powerful vehicle for social and cultural [...]
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July 31, 2024
How does the Dakar Rally work? Length, stages, roadbook and classes
Through the evolution of the route, technical vehicle categories and rigorous safety measures, the Dakar continues to be a symbol of adventure and endurance. [...]
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July 31, 2024
Dakar bikes: which motorcycles race the Dakar, engine size and winners
The evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology [...]
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July 17, 2024
Is WEC the same as Le Mans? What is WEC and how it differs from the 24 Hours
In 2024 the Le Mans 24 Hours was won by the number 50 Ferrari of Antonio Fuoco, Miguel Molina and Nicklas Nielsen. The manufacturers’ world title, settled in November in Bahrain, went t[...]
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July 15, 2024
Sports Sponsorship Tax Deductions in Italy: A Guide for Companies
When a company evaluates a sports sponsorship investment, the tax question rarely comes late. It arrives at the negotiating table — sometimes before the contract is even signed. How much ca[...]
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July 11, 2024
What do sponsors get in return? Visibility, rights and the part you cannot see
Jarama, 12 May 1968. Graham Hill wins the Spanish Grand Prix at the wheel of a Lotus 49 that is no longer green. It is red, white and gold, the colours of Gold Leaf cigarettes. A few months e[...]
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