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By Emanuele Venturoli| Posted July 31, 2024 | In MotoGP, Motorsports
La Dakar, originally known as the Paris-Dakar, is one of the toughest and most celebrated rally raid competitions in the world.
Spanning extremely varied and hostile terrain, this race requires highly specialized motorcycles.
In this article, we will explore which bikes are used in the Dakar, their technical characteristics, the main brands involved, and the evolution of these bikes throughout the history of the competition.
The Dakar is a race that challenges both the skill of the rider and the ruggedness of the bikes.
The bikes used are built specifically to withstand extreme conditions, which include sand, rocks, mud, and extreme temperatures.
These are not simply modified road bikes, but highly specialized machines designed with high quality materials and advanced technology.
Dakar bikes must be extremely reliable. This is critical as the race takes place over thousands of miles of inhospitable terrain and far from any form of rapid mechanical assistance.
A mechanical failure can mean the end of the competition for a rider.
For this reason, manufacturers place a huge emphasis on the durability and ease of maintenance of the bikes.
Another crucial aspect is handling. Riders must be able to control the bikes in difficult conditions, often in situations where grip is minimal.
Dakar bikes are therefore designed with special frame geometries and high-quality suspension to cope with any type of terrain.
Finally, the weight of the bikes is an essential factor.
Although they must be strong, they must also be light to facilitate maneuverability and reduce rider fatigue.
This balance between strength and lightness is one of the main goals of Dakar bike manufacturers.
The motorcycles used in the Dakar are equipped with generally 450 cc engines, in accordance with current competition rules.
Not only do these engines provide the power needed to tackle rough terrain, but they are also designed to be fuel efficient, which is critical in a long-duration race.
Suspension is another key element.
Dakar bikes are equipped with long travel suspensions, often over 300 mm, to absorb the impacts of uneven terrain.
These suspensions are adjustable to suit different course conditions, allowing riders to optimize the bike’s performance.
The navigation system is another key component.
Dakar bikes are equipped with sophisticated GPS devices and electronic roadbooks that help riders follow the established route.
These tools are essential for navigating through poorly defined desert terrain where landmarks are scarce.
Fuel tank capacity is another critical factor.
Dakar bikes are equipped with large-capacity tanks, often divided into multiple sections to balance weight.
This allows riders to cover long distances without having to stop frequently to refuel, a huge advantage in a race where every minute counts.
KTM is undoubtedly one of the most dominant brands in recent Dakar history.
Their bikes are renowned for reliability and performance, and many of the Dakar winners in recent years have used KTM bikes. The Austrian company has invested heavily in the development of specific bikes for this competition and has achieved outstanding results. Honda is another prominent brand in the Dakar.
Their CRF450 Rally series was developed specifically for this competition, combining power, reliability and advanced technologies.
Honda has had considerable success in the Dakar, demonstrating the quality of their bikes in extreme conditions. Yamaha has a long history in rally raid competitions, including the Dakar.
Yamaha motorcycles, such as the WR450F Rally, are designed to be rugged and reliable, with an emphasis on easy handling and serviceability.
Although they have not dominated like KTM, they have still had significant successes.
Finally, Husqvarna is another brand that has made its presence felt in the Dakar.
Originally a Swedish brand, now owned by KTM, Husqvarna has brought bikes to the race that combine their parent company’s technology and experience with unique design.
Husqvarna bikes are known for their ruggedness and performance, making them a popular choice among riders.
The first editions of the Dakar saw very different bikes from those of today.
In the 1980s, the bikes were often modified production models with larger fuel tanks and reinforced suspension.
These early attempts were rudimentary by today’s standards, but they laid the groundwork for future development.
In the 1990s, motorcycles began to become more specialized.
Manufacturers began to develop models specifically for the Dakar, with a focus on reliability and handling.
During this period, the competition became a testing ground for technological innovations that were then applied to production models.
In the 2000s, competition regulations changed, limiting engine displacement to 450 cc for motorcycles, with the goal of increasing safety.
This prompted manufacturers to develop new, more efficient and powerful engines within these limits, leading to further technological advancement.
Today, Dakar bikes represent the culmination of decades of evolution and innovation.
They are sophisticated machines with lightweight but strong materials, powerful but efficient engines, and advanced navigation and suspension technologies.
The continuous evolution of motorcycles reflected in the Dakar demonstrates the importance of this competition as a laboratory of innovation in the world of motorcycling.
The Dakar is more than just a race; it is an extreme test for riders and machines.
The bikes used in this competition are the result of a continuous process of innovation and refinement. From modified production models to highly specialized machines, the evolution of motorcycles in the Dakar is an example of how the quest for performance and reliability can push the limits of motorcycle technology.
Looking to the future, we can only expect that these bikes will continue to evolve, taking on ever greater challenges and proving once again that the Dakar is the ultimate proving ground for motorcycling.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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