Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
February 2, 2024
Lewis Hamilton is a Ferrari driver: what sound does an exploding galaxy make?
Lewis Hamilton is officially a Ferrari driver. These few words were enough to send not only the world of Formula 1, but of the entire sport and entertainment, into a frenzy. In nations such a[...]
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January 10, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
As mentioned on several occasions in these pages, the sports sponsorship is as effective a marketing tool as it is three-dimensional. Its power lies precisely in operating simultaneously on m[...]
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January 1, 2024
The Complete Formula 1 Sponsor list for the 2024 Season
Mercedes AMG Petronas: Mercedes AMG Petronas Formula One Team, known for its success in the turbo-hybrid era, is one of the most dominant teams in recent F1 history. Founded in 1954 as Daimle[...]
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December 1, 2023
Formula 1: sponsorships, new horizons and the season just past
The just-concluded 2023 Formula 1 championship likely represents a turning point in the discipline, in terms of marketing and business. While the extraordinary global success of the leading o[...]
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November 15, 2023
The Deductibility of Sports Sponsorships: A Tax Advantage for Businesses
In Italy, tax deductions for sports sponsorship expenses and the deductibility of those expenses are a very important issue when it comes to sports marketing. The subject matter is delicate a[...]
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November 7, 2023
What an agency is for and how it changes. Easily explained.
What is an agency? It is a word we use often, this time hastily, sometimes superficially, and whose meaning we occasionally lose. Yet those who work in marketing, communications, and beyond d[...]
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September 19, 2023
Tires in Formula 1: differences, rules, importance
Tires -or tires- are one of the most fascinating, debated and important objects in Formula 1. Always the focus of rule changes, design changes and engineering attention, tires are the only po[...]
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September 13, 2023
Controlling media output: the secret for Formula 1 and MotoGP sponsors
Both the Formula 1 and MotoGP have a large and international portfolio of sponsors. These are companies that have been accompanying the top two- and four-wheeler series around the world for y[...]
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September 7, 2023
Cybersecurity sponsorship in Formula 1
Since their birth in the early 2000s, the world’s best cybersecurity brands have been sponsoring Formula 1 teams. From former Ferrari partner Kasperski to today’s Acronis, CrowdSt[...]
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August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 3, 2023
WSBK motorcyle price: how much does a World SBK bike cost?
In the thrilling realm of motorsports, the Superbike World Championship (WSBK) stands shoulder to shoulder with the renowned MotoGP, captivating a diverse and passionate global fan base. The [...]
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July 28, 2023
Rev up Your Career: Social Media Marketing for Race Drivers to Attract Sponsors Effectively
The adrenaline rush of a car racing down a track is captivating, a spectacle that draws millions of people worldwide. In this world of high-speed competition, race drivers aren’t only a[...]
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July 25, 2023
Racetrack and Circuit Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
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July 25, 2023
The 2024 Formula E Calendar + Downloadable PDF Calendar
Formula E, the electrifying apex of sustainable racing, has unveiled its highly anticipated 2024 calendar, sparking waves of enthusiasm across the motorsport world. With 17 pulse-pounding ra[...]
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July 21, 2023
Analyzing the Value of Sponsorship in MotoGP: how much is a sponsor worth?
In the world of business and marketing, sponsorship plays a pivotal role in establishing new and meaningful relationships between brands. It serves as a powerful tool for enhancing a company&[...]
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July 10, 2023
The Las Vegas Grand Prix: F1’s Biggest, Boldest Move
The glitz, glamour, and spectacle of the Formula 1 series has found a fitting new home – Las Vegas. The F1 Las Vegas Grand Prix, a momentous strategic decision by the F1 organization, t[...]
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July 6, 2023
The 2024 Formula 1 Calendar – All 24 races and circuits (+ downloadable PDF calendar)
With as many as 24 dates from March to December, the 2024 Formula 1 calendar will be the longest ever in the history of motorsport’s top series. In fact, the 2024 F1 season will kick of[...]
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June 19, 2023
Advantages of Sponsorship
Sponsorship offers numerous benefits for both sponsors and those being sponsored, making it a mutually advantageous arrangement. Event sponsor benefits play a crucial role in this dynamic by [...]
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June 12, 2023
MotoGP VIP Tickets: How Much Do They Cost and Why They’re Worth It
Get ready to rev up your motorsport experience! If you’re a fan of the fast lane, nothing beats the adrenaline rush of watching a MotoGP race live. But if you truly want to feel the pul[...]
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May 21, 2023
The perks of MotoGP VIP Village and MotoGP Premier Hospitality
The MotoGP VIP Village offers an unparalleled experience for attendees at Grand Prix events across the globe. With exclusive access to tours of the paddock, pit lane walks between sessions, r[...]
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