Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted July 5, 2024 | In Formula 1, Marketing Sportivo, MotoGP, MotoGP
Silverstone, one of the most famous and prestigious tracks in the world, is a true sanctuary for motoring enthusiasts. Located in the heart of the English countryside, this circuit is not only a venue for extraordinary motor racing, but also an exciting experience for anyone lucky enough to visit. In this article, we will explore Silverstone’s legendary history, its iconic curves, must-see events, and the unique experiences it offers visitors.
Silverstone Circuit has a rich and fascinating history dating back to World War II. Initially, the site was a Royal Air Force airfield used to train pilots. In 1948, it was turned into a motor racing circuit and quickly became famous for hosting the first Formula 1 World Championship Grand Prix in 1950. Since then, Silverstone has continued to be a fixture on the F1 calendar, attracting the world’s best drivers and teams.
Throughout the years, Silverstone has seen legendary moments and memorable races that have marked the history of motorsports. Who does not remember the epic battles between Ayrton Senna and Nigel Mansell, or the spectacular victories of Michael Schumacher? Every curve and straight on the circuit has a story to tell, making Silverstone a place of pilgrimage for motoring enthusiasts.
Not only
Formula 1
, Silverstone has hosted and continues to host a variety of competitions, from the
MotoGP
to the World Endurance Championship, and even historic events such as the Silverstone Classic. This diversity of events has helped solidify the circuit’s reputation as one of the most versatile and beloved in the world.
In addition to racing, Silverstone is also a center of innovation and technological development. Many Formula 1 teams have their bases around the circuit, taking advantage of the excellent facilities and proximity to the track to test and develop new technologies. This makes Silverstone not only a racing venue but also a hub of engineering excellence.
Silverstone Circuit is famous for its iconic turns, each of which offers unique challenges for drivers. One of the most famous turns is the Copse, a fast right turn that requires precision and courage. It is one of the first corners of the circuit and often crucial to the pace of the race. Drivers must deal with it with great precision, maintaining speed without losing control.
This is followed by the sequence of Maggots and Becketts, a series of fast, technical turns that test the drivers’ dexterity and the cars’ ability. This combination of curves is famous for its complexity and the need to find the right balance between speed and grip. It is a spectacle to see the cars take these turns at impressive speeds, with quick and precise changes of direction.
Another iconic part of the circuit is the Stowe curve , located at the end of the long Hangar Straight. This right turn is tricky and requires precise braking, followed by rapid acceleration. It is a crucial point for overtaking, where daring drivers can attempt spectacular maneuvers.
Finally, we cannot forget the Club turn, the last one on the circuit, which leads the riders onto the finishing straight. After a long and challenging race, it is often here that the fate of the competition is decided. It is a corner that requires concentration to the last moment and may hold surprises all the way to the checkered flag.
Silverstone is famous for hosting some of the most prestigious motorsport events in the world. The Formula 1 British Grand Prix is undoubtedly the highlight event, attracting hundreds of thousands of spectators from all over the world. It is a weekend of pure adrenaline, with the best drivers competing on one of the most challenging and spectacular circuits in the championship.
No less exciting is the MotoGP British Grand Prix, where the world’s best motorcyclists bring breathtaking racing to life. The mix of super-fast motorcycles and Silverstone’s technical curves create a unique spectacle beloved by all two-wheel enthusiasts. Every year, the event draws an enthusiastic and passionate crowd.
Another event not to be missed is the Silverstone Classic, a true classic car festival. This event celebrates automotive history with races, exhibits and activities for the whole family. It is a unique opportunity to see some of the most iconic cars of the past up close and relive the golden age of auto racing.
In addition to sporting events, Silverstone also hosts numerous corporate and private events, such as driving days and training courses. These experiences allow participants to experience the thrill of the track firsthand, with the opportunity to drive high-performance cars and improve their driving skills.
To visit Silverstone is to immerse yourself in a unique and unforgettable experience. One of the best ways to experience the circuit is to join a guided tour. These tours offer the opportunity to explore areas normally reserved for drivers and teams, such as the pits, press room and grid. It is an unmissable opportunity to get up close and personal with the secrets of the circuit and breathe in the atmosphere of great competitions.
For the more adventurous, Silverstone offers driving days, where you can get behind the wheel of sports cars and experience the thrill of racing on the legendary track. Under the guidance of experienced instructors, participants can improve their driving skills and experience the adrenaline rush of high speeds in complete safety.
Another must-see experience is the Silverstone Interactive Museum, a museum dedicated to the history of the circuit and motorsports. With more than 60 vehicles on display and numerous interactive installations, the museum offers a fascinating journey through the history of auto racing. It is a perfect place for families and enthusiasts of all ages.
Finally, to complete the visit, Silverstone offers a wide range of amenities, including restaurants, gift stores, and relaxation areas. Visitors can enjoy local and international cuisine, buy mementos of their experience, and relax in a welcoming and exciting environment. Silverstone is not just a racetrack, but a meeting place for everyone who loves motoring.
Silverstone is not just a circuit, but a magical place where the passion for motors comes alive. From its legendary history to its iconic curves, from exciting events to unique visitor experiences, Silverstone offers something special for every fan.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 20, 2025
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore t[...]
Read MoreMarch 19, 2025
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
Read MoreMarch 14, 2025
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 25, 2025
In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer [...]
Read MoreMarch 21, 2025
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
Read MoreMarch 20, 2025
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore t[...]
Read More