Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
May 17, 2024
MotoGP Holeshot: what it is and how it works
TheMotoGP holeshot device is a mechanical device that allows the height of the motorcycle to be adjusted from the ground, increasing its grip and performance at certain stages of the race. Mo[...]
Read More
May 8, 2024
New MotoGP Regulations Shake Up the Grid for 2027 Season
The Grand Prix Commission has announced a significant overhaul of technical regulations for the MotoGP class, set to take effect in the 2027 season. These changes aim to enhance safety, promo[...]
Read More
April 25, 2024
Ferrari F1, title sponsorship with HP: blue, innovation, tomorrow
Much more than a title sponsorship, the partnership agreement between the Scuderia Ferrari and HP is yet another piece of a marketing puzzle that the Cavallino has been carefully and precisel[...]
Read More
April 22, 2024
Sports Marketing in UK: Relevance and Heritage
The United Kingdom boasts a rich sporting heritage, deeply woven into the fabric of its national identity. From the codified rules of cricket on village greens to the electrifying atmosphere [...]
Read More
April 22, 2024
Technical Partners and Suppliers: Benefits and Importance in Motorsport
At RTR Sports Marketing, we’ve been at the forefront of motorsport marketing for over 25 years, helping brands leverage the power of racing sponsorships. Today, we delve into the world [...]
Read More
April 19, 2024
What Are Some Common Goals of Sponsorship? A Deep Dive into the Power of Sports Marketing
At RTR Sports Marketing, we understand the immense power of sports sponsorship. It’s a strategic marketing tool that transcends mere brand awareness. This article delves into the variou[...]
Read More
April 19, 2024
Formula 1 Arcade and Formula 1 Drive: Exploring the Boundaries of Fan Engagement
Formula 1 (F1) is synonymous with high-octane action, unparalleled speed, and cutting-edge technology. But in recent years, F1 has been steadily pushing the boundaries of fan engagement, vent[...]
Read More
April 18, 2024
Why is Formula 1 so popular?
The Allure of Speed: Why Formula 1 Remains a Global Phenomenon Formula 1, the pinnacle of motorsport, has captivated audiences for over seven decades. Its enduring popularity can be attribute[...]
Read More
April 18, 2024
Cutting Through the Noise: Why Sponsorship Marketing is the New Frontier
In today’s oversaturated advertising landscape, traditional marketing tactics are struggling to resonate with consumers. Banner blindness, ad-blocking software, and an ever-growing sea [...]
Read More
March 21, 2024
The visual power of motorsport and the sensory side of sports marketing
The visual power of motorsport is the ability of Formula 1, MotoGP and the other great series to strike the viewer before the race has even started: colours, lights, speed, scenery. It is not[...]
Read More
March 10, 2024
Sports Sponsorship: The Benefits for Small Businesses
Discover the benefits of sports sponsorship for SMEs. [...]
Read More
February 2, 2024
Lewis Hamilton is a Ferrari driver: what sound does an exploding galaxy make?
Lewis Hamilton is officially a Ferrari driver. These few words were enough to send not only the world of Formula 1, but of the entire sport and entertainment, into a frenzy. In nations such a[...]
Read More
January 9, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
The sponsorship wheel is the framework we use to map out a sports sponsorship project: three stages (decision making, activation and measurement) and fifteen elements arranged in a circle aro[...]
Read More
January 1, 2024
The Complete Formula 1 Sponsor list for the 2024 Season
Mercedes AMG Petronas: Mercedes AMG Petronas Formula One Team, known for its success in the turbo-hybrid era, is one of the most dominant teams in recent F1 history. Founded in 1954 as Daimle[...]
Read More
November 7, 2023
What is an agency, what is it for and how is it changing? Explained simply
What is an agency? It is a word we use often, sometimes in a hurry, sometimes carelessly, and every now and then we lose sight of what it means. And yet anyone who works in marketing, in comm[...]
Read More
October 4, 2023
Marc Marquez leaves Honda: how MotoGP changes for fans, sponsors and manufacturers
After 11 years, Marc Marquez is leaving Honda HRC to join the Gresini team. The announcement comes in a terse press release, with no signatures and no photos, from the house of the Golden Win[...]
Read More
September 19, 2023
F1 tires: types, colors, rules and what is new in 2026
Tires are among the most fascinating, debated and important objects in Formula 1. Always at the center of rule changes, design tweaks and engineering attention, they are the only point of con[...]
Read More
September 13, 2023
F1 and MotoGP TV production: the secret behind sponsor visibility
Both Formula 1 and MotoGP have a broad, international sponsor portfolio. These are companies that have followed the top two-wheel and four-wheel series around the world for years, using this [...]
Read More
September 7, 2023
F1 cybersecurity sponsors: who they are and why they choose Formula 1
In November 2025 George Kurtz, founder and CEO of CrowdStrike, became a shareholder in the Mercedes Formula 1 team, taking a stake from Toto Wolff’s holding. Six years earlier his compa[...]
Read More
August 29, 2023
Sponsorship and the silly season: how sponsors and the driver market are linked
A relationship rarely explored in sports marketing classrooms, yet very common in practice, is the one between the so-called silly season (the driver and team market, which now runs throughou[...]
Read More