Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
November 7, 2023
What is an agency, what is it for and how is it changing? Explained simply
What is an agency? It is a word we use often, sometimes in a hurry, sometimes carelessly, and every now and then we lose sight of what it means. And yet anyone who works in marketing, in comm[...]
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October 4, 2023
Marc Marquez leaves Honda: how MotoGP changes for fans, sponsors and manufacturers
After 11 years, Marc Marquez is leaving Honda HRC to join the Gresini team. The announcement comes in a terse press release, with no signatures and no photos, from the house of the Golden Win[...]
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September 19, 2023
F1 tires: types, colors, rules and what is new in 2026
Tires are among the most fascinating, debated and important objects in Formula 1. Always at the center of rule changes, design tweaks and engineering attention, they are the only point of con[...]
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September 13, 2023
F1 and MotoGP TV production: the secret behind sponsor visibility
Both Formula 1 and MotoGP have a broad, international sponsor portfolio. These are companies that have followed the top two-wheel and four-wheel series around the world for years, using this [...]
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September 7, 2023
F1 cybersecurity sponsors: who they are and why they choose Formula 1
In November 2025 George Kurtz, founder and CEO of CrowdStrike, became a shareholder in the Mercedes Formula 1 team, taking a stake from Toto Wolff’s holding. Six years earlier his compa[...]
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August 29, 2023
Sponsorship and the silly season: how sponsors and the driver market are linked
A relationship rarely explored in sports marketing classrooms, yet very common in practice, is the one between the so-called silly season (the driver and team market, which now runs throughou[...]
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August 3, 2023
How much does a superbike cost? WorldSBK prices and costs in 2026
Cremona, 27 September 2026. Nicolò Bulega finishes second in Race 2 and becomes Superbike world champion with six races to spare, having won 26 of the first 30. The bike on which he dominate[...]
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July 28, 2023
What makes a driver attractive to sponsors: the role of social media
Spring 2020. Racing has stopped, circuits are closed, and a twenty-year-old spends his evenings in front of a webcam, driving on a simulator, joking with fellow drivers and answering the chat[...]
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July 10, 2023
The Las Vegas Grand Prix: how F1 built its most American race
The Las Vegas Grand Prix is the race where Formula 1 does not just sell a slot on the calendar: it promotes the event itself. It has been run since 2023 on the Strip street circuit (6.201 km,[...]
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June 19, 2023
Advantages of Sponsorship
Sponsorship offers numerous benefits for both sponsors and those being sponsored, making it a mutually advantageous arrangement. Event sponsor benefits play a crucial role in this dynamic by [...]
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June 12, 2023
MotoGP VIP tickets 2026: how much they cost and what they include
In 2026 a MotoGP VIP ticket costs, per person, roughly €2,200-3,100 for the two-day VIP Village (Saturday and Sunday), roughly €3,100-4,000 for the Apex level with the Premier Lounge and [...]
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June 1, 2023
The 10 best MotoGP riders in 2026: updated standings and sponsor value
The best MotoGP riders of 2026, after the Japanese Grand Prix on 4 October, are Jorge Martín (Aprilia, 333 points) and Marc Márquez (Ducati, 331), separated by two points with six races sti[...]
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May 18, 2023
Why is Formula 1 called Formula 1? Meaning and origin of the name
Formula 1 (or Formula One) is called that because “formula” means the set of technical rules every car must follow, and “1” means the top category of single-seaters, a[...]
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May 17, 2023
F1 points system explained: how scoring works in 2026
In Formula 1, points go to the top ten finishers of every Grand Prix (25, 18, 15, 12, 10, 8, 6, 4, 2, 1) and to the top eight of every Sprint (8 down to 1). Since 2025 the fastest lap is no l[...]
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May 17, 2023
Brand activation in motorsport: what it is, how it works and five real examples
Brand activation in motorsport is everything a sponsor does beyond the logo on the car to bring the partnership to life: official awards and rights, content, hospitality, causes to tell, prod[...]
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May 17, 2023
Motorsport sponsorship and visibility in the digital age: audience, platforms and measurement
In motorsport the visibility of a sponsorship is built today on three levels: broadcast (television and streaming), digital (social media, video, official content) and physical presence (the [...]
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May 15, 2023
Why Is DHL Yellow? Eddie Jordan, Deutsche Post and the F1 Link
Why is DHL yellow and red? Because in the 2003 relaunch of the brand DHL’s historic red was combined with the yellow of Deutsche Post, which had taken over all the shares in December 20[...]
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May 11, 2023
Motorsport agency: what it is, what it does and how it works with sponsors and teams
A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures [...]
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May 5, 2023
Niki Lauda: career, three titles, the 1976 Nürburgring crash and Mercedes
Niki Lauda (Vienna, 22 February 1949 – 20 May 2019) was a three-time Formula 1 world champion, in 1975 and 1977 with Ferrari and in 1984 with McLaren, and won 25 Grands Prix. He is reme[...]
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April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
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