Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
August 3, 2023
How much does a superbike cost? WorldSBK prices and costs in 2026
Cremona, 27 September 2026. Nicolò Bulega finishes second in Race 2 and becomes Superbike world champion with six races to spare, having won 26 of the first 30. The bike on which he dominate[...]
Read More
July 28, 2023
What makes a driver attractive to sponsors: the role of social media
Spring 2020. Racing has stopped, circuits are closed, and a twenty-year-old spends his evenings in front of a webcam, driving on a simulator, joking with fellow drivers and answering the chat[...]
Read More
July 10, 2023
The Las Vegas Grand Prix: how F1 built its most American race
The Las Vegas Grand Prix is the race where Formula 1 does not just sell a slot on the calendar: it promotes the event itself. It has been run since 2023 on the Strip street circuit (6.201 km,[...]
Read More
June 19, 2023
Advantages of Sponsorship
Sponsorship offers numerous benefits for both sponsors and those being sponsored, making it a mutually advantageous arrangement. Event sponsor benefits play a crucial role in this dynamic by [...]
Read More
June 12, 2023
MotoGP VIP tickets 2026: how much they cost and what they include
In 2026 a MotoGP VIP ticket costs, per person, roughly €2,200-3,100 for the two-day VIP Village (Saturday and Sunday), roughly €3,100-4,000 for the Apex level with the Premier Lounge and [...]
Read More
June 1, 2023
The 10 best MotoGP riders in 2026: updated standings and sponsor value
The best MotoGP riders of 2026, after the Japanese Grand Prix on 4 October, are Jorge Martín (Aprilia, 333 points) and Marc Márquez (Ducati, 331), separated by two points with six races sti[...]
Read More
May 18, 2023
Why is Formula 1 called Formula 1? Meaning and origin of the name
Formula 1 (or Formula One) is called that because “formula” means the set of technical rules every car must follow, and “1” means the top category of single-seaters, a[...]
Read More
May 17, 2023
F1 points system explained: how scoring works in 2026
In Formula 1, points go to the top ten finishers of every Grand Prix (25, 18, 15, 12, 10, 8, 6, 4, 2, 1) and to the top eight of every Sprint (8 down to 1). Since 2025 the fastest lap is no l[...]
Read More
May 17, 2023
Brand activation in motorsport: what it is, how it works and five real examples
Brand activation in motorsport is everything a sponsor does beyond the logo on the car to bring the partnership to life: official awards and rights, content, hospitality, causes to tell, prod[...]
Read More
May 17, 2023
Motorsport sponsorship and visibility in the digital age: audience, platforms and measurement
In motorsport the visibility of a sponsorship is built today on three levels: broadcast (television and streaming), digital (social media, video, official content) and physical presence (the [...]
Read More
May 15, 2023
Why Is DHL Yellow? Eddie Jordan, Deutsche Post and the F1 Link
Why is DHL yellow and red? Because in the 2003 relaunch of the brand DHL’s historic red was combined with the yellow of Deutsche Post, which had taken over all the shares in December 20[...]
Read More
May 11, 2023
Motorsport agency: what it is, what it does and how it works with sponsors and teams
A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures [...]
Read More
May 5, 2023
Niki Lauda: career, three titles, the 1976 Nürburgring crash and Mercedes
Niki Lauda (Vienna, 22 February 1949 – 20 May 2019) was a three-time Formula 1 world champion, in 1975 and 1977 with Ferrari and in 1984 with McLaren, and won 25 Grands Prix. He is reme[...]
Read More
April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
Read More
March 29, 2023
Does Puma Sponsor F1? The Formula 1 Partnership and the Teams It Dresses in 2026
Does Puma sponsor F1? Yes, on two levels: since 2024 it has been an official supplier of the championship (deal announced on 4 May 2023, with a licence for F1-branded apparel, footwear and ac[...]
Read More
March 28, 2023
How much do F1 drivers make in 2026: salaries, bonuses and prize money
In 2026 the highest-paid Formula 1 driver is Max Verstappen, on about $70 million in base salary, followed by Lewis Hamilton ($60 million) and by Charles Leclerc and George Russell ($34 milli[...]
Read More
March 24, 2023
Why do MotoGP riders live in Andorra? Taxes, training and who lives there in 2026
MotoGP riders live in Andorra mainly for the taxes: income tax (IRPF) tops out at 10% above €40,000, against a maximum rate of 47% in Spain, and there is no inheritance or wealth tax. Altit[...]
Read More
March 23, 2023
How much does Formula E sponsorship cost in 2026: team, race and championship
There is no public price list for Formula E sponsorship, but a few verified figures give the scale. In the 2024-25 season the 13 championship-level deals were worth $72.2 million in total, ab[...]
Read More
March 22, 2023
MotoGP vs Superbike: differences, power and which bike is faster (2026)
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
Read More
March 11, 2023
Mario Andretti: career, 1978 F1 title, Indy 500 and Daytona 500
Mario Andretti (Montona, now Motovun, in Istria, 28 February 1940) is a retired Italian-American driver, Formula 1 world champion in 1978 with Lotus and four-time IndyCar champion. He is the [...]
Read More