Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
January 19, 2023
Official 2023 F1 calendar – 23 races, 9 months of competition
The 2023 F1 calendar, which has been given the go-ahead by the World Motor Sport Council – WMSC, was announced by Formula 1 on September 20th, 2022. Red Bull Racing, Ferrari, Mercedes and [...]
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January 17, 2023
The duration of sponsorship: the PLC (product life cycle) in sponsorship
How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of L[...]
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January 10, 2023
Who are the Top 10 Riders in MotoGP
This is the classic post that we really shouldn’t make. But you know how it goes: you’re in the middle of a conversation with a prospect or potential sponsor, and they ask, ‘[...]
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October 28, 2022
Why do MotoGP riders danlge their leg out under braking?
There are mainly three reasons why MotoGP riders put their leg out during a braking move: to create aerodynamic drag, to shift the center of gravity by facilitating corner entry, and to block[...]
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October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
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October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Toget[...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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April 18, 2022
Sponsorships, Crypto and decentralized finance
Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to what the tobacco industry had in the 1970s. Decentra[...]
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March 31, 2022
Updating the product to prevent competition: product life management and F1
Formula 1 ‘s change of regulations -new cars and new tires first and foremost- led to two spectacular races and record ratings. A risk that paid off but was necessary if motorsport̵[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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January 5, 2022
Djokovic, the Australian Open vaccine exemption and the Marquis Del Grillo
This blog deals with sports marketing, sports sponsorships and how companies can use sports as an excellent communication tool to achieve commercial and positioning goals. Instead, this blog [...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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October 27, 2021
NBA and Formula 1: when sports marketing is cross-audience
The weekend of Formula 1 at the Austin circuit is of paramount importance for several reasons, both sporting and marketing. From a sporting perspective, Formula 1 has several reasons to celeb[...]
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October 7, 2021
MotoGP 2022 Season Calendar
Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track [...]
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