Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
March 29, 2023
Does Puma Sponsor F1? The Formula 1 Partnership and the Teams It Dresses in 2026
Does Puma sponsor F1? Yes, on two levels: since 2024 it has been an official supplier of the championship (deal announced on 4 May 2023, with a licence for F1-branded apparel, footwear and ac[...]
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March 28, 2023
How much do F1 drivers make in 2026: salaries, bonuses and prize money
In 2026 the highest-paid Formula 1 driver is Max Verstappen, on about $70 million in base salary, followed by Lewis Hamilton ($60 million) and by Charles Leclerc and George Russell ($34 milli[...]
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March 24, 2023
Why do MotoGP riders live in Andorra? Taxes, training and who lives there in 2026
MotoGP riders live in Andorra mainly for the taxes: income tax (IRPF) tops out at 10% above €40,000, against a maximum rate of 47% in Spain, and there is no inheritance or wealth tax. Altit[...]
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March 23, 2023
How much does Formula E sponsorship cost in 2026: team, race and championship
There is no public price list for Formula E sponsorship, but a few verified figures give the scale. In the 2024-25 season the 13 championship-level deals were worth $72.2 million in total, ab[...]
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March 22, 2023
MotoGP vs Superbike: differences, power and which bike is faster (2026)
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
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March 11, 2023
Mario Andretti: career, 1978 F1 title, Indy 500 and Daytona 500
Mario Andretti (Montona, now Motovun, in Istria, 28 February 1940) is a retired Italian-American driver, Formula 1 world champion in 1978 with Lotus and four-time IndyCar champion. He is the [...]
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February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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February 24, 2023
The sponsors of the Formula 1 teams in 2026
In 2026 ten Formula 1 teams out of eleven carry a title sponsor in their name: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Wi[...]
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February 6, 2023
Heineken in F1: the partnership, responsible drinking and the 2027 renewal
Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign[...]
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January 16, 2023
How long should a sponsorship last? The PLC of sports sponsorship
How long should a sponsorship last? Are a few months enough for such a complex tool to work, or are longer exposure cycles needed? Sponsorship is in fact a special case of the Life Cycle, one[...]
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October 27, 2022
Why do MotoGP riders dangle their leg out under braking?
MotoGP riders stick their leg out under braking for three reasons: to lower and shift their centre of gravity forward, making the bike more stable in the braking zone; to add a little aerodyn[...]
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October 25, 2022
Why do F1 drivers always wear caps?
Formula 1 drivers wear caps in interviews, press conferences and on the podium because the head is the most filmed part of the body: in a TV close-up, the cap is the most visible sponsor spac[...]
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October 14, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and motorsport sponsorship in particular, is a flexible, three-dimensional marketing tool whose role has changed profoundly over the years as markets, consumers and regula[...]
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July 4, 2022
What is Formula 1 for? Racing, crashes and safety
On 29 November 2020, at the Bahrain International Circuit in Sakhir, Romain Grosjean’s Haas lost control at 241kph, struck the guardrail at 192kph with a peak of 67g, went through it an[...]
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June 24, 2022
How a Formula 1 team makes money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
In June 2022 Formula 1 had just brought ground effect back, and the cars, sucked down onto the track, left trails of sparks behind them that had not been seen like that for years. I wrote thi[...]
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June 1, 2022
Formula 1 in the United States: how it won over America and who sponsors it in 2026
For decades the United States was Formula 1’s great missing market. In 2026 it has become its most dynamic one: three Grands Prix on the calendar, an American team on the grid, an Ameri[...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
Sports marketing professionals will certainly be familiar with the name of Jon Spoelstra, one of the most celebrated innovators and practitioners of sports marketing over the past thirty year[...]
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April 20, 2022
F1 Sponsorship Cost 2026: How Much Does It Cost to Sponsor a Formula 1 Team?
F1 sponsorship costs range from $1.5 million to $110 million per year in 2026. From Oracle’s $110M deal at Red Bull to associate placements at $1.5M, this guide covers every cost tier, [...]
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April 15, 2022
Crypto sponsorships in sport: from the boom to the FTX collapse, who is left in 2026
In just over ten years, cryptocurrencies went from the livery of a NASCAR car paid for by an online whip-round to deals worth hundreds of millions with Formula 1, the NBA and the Champions Le[...]
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