Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
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October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Toget[...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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April 18, 2022
Sponsorships, Crypto and decentralized finance
Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to what the tobacco industry had in the 1970s. Decentra[...]
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March 31, 2022
Updating the product to prevent competition: product life management and F1
Formula 1 ‘s change of regulations -new cars and new tires first and foremost- led to two spectacular races and record ratings. A risk that paid off but was necessary if motorsport̵[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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January 5, 2022
Djokovic, the Australian Open vaccine exemption and the Marquis Del Grillo
This blog deals with sports marketing, sports sponsorships and how companies can use sports as an excellent communication tool to achieve commercial and positioning goals. Instead, this blog [...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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October 27, 2021
NBA and Formula 1: when sports marketing is cross-audience
The weekend of Formula 1 at the Austin circuit is of paramount importance for several reasons, both sporting and marketing. From a sporting perspective, Formula 1 has several reasons to celeb[...]
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October 7, 2021
MotoGP 2022 Season Calendar
Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track [...]
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September 30, 2021
Formula 1: what you wanted to know but never dared to ask
Aaaaaaah, the Formula 1, the pinnacle of motorsport, the highest form of racing on four wheels, and arguably one of the most popular sports in the world. While some argue that motor racing wa[...]
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September 24, 2021
Which motorsport is the fastest?
There are several types of motorsports that are considered the fastest, depending on the specific criteria used to measure speed. Here are some examples: Land speed records: The fastest land [...]
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July 21, 2021
5 Benefits of Sports Sponsorships in the Digital Age
Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost[...]
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July 14, 2021
The Mirco Lazzari Collection: Auteur sports photography goes NFT
Mirco Lazzari, Stargraph and RTR Sports Marketing launch the first Non Fungible Token dedicated to motorsport photography: art, sports and technology open wide the door to the future. They ar[...]
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