Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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February 24, 2023
The sponsors of the Formula 1 teams in 2026
In 2026 ten Formula 1 teams out of eleven carry a title sponsor in their name: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Wi[...]
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February 6, 2023
Heineken in F1: the partnership, responsible drinking and the 2027 renewal
Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign[...]
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January 16, 2023
How long should a sponsorship last? The PLC of sports sponsorship
How long should a sponsorship last? Are a few months enough for such a complex tool to work, or are longer exposure cycles needed? Sponsorship is in fact a special case of the Life Cycle, one[...]
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October 27, 2022
Why do MotoGP riders dangle their leg out under braking?
MotoGP riders stick their leg out under braking for three reasons: to lower and shift their centre of gravity forward, making the bike more stable in the braking zone; to add a little aerodyn[...]
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October 25, 2022
Why do F1 drivers always wear caps?
Formula 1 drivers wear caps in interviews, press conferences and on the podium because the head is the most filmed part of the body: in a TV close-up, the cap is the most visible sponsor spac[...]
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October 14, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and motorsport sponsorship in particular, is a flexible, three-dimensional marketing tool whose role has changed profoundly over the years as markets, consumers and regula[...]
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July 4, 2022
What is Formula 1 for? Racing, crashes and safety
On 29 November 2020, at the Bahrain International Circuit in Sakhir, Romain Grosjean’s Haas lost control at 241kph, struck the guardrail at 192kph with a peak of 67g, went through it an[...]
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June 24, 2022
How a Formula 1 team makes money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
In June 2022 Formula 1 had just brought ground effect back, and the cars, sucked down onto the track, left trails of sparks behind them that had not been seen like that for years. I wrote thi[...]
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June 1, 2022
Formula 1 in the United States: how it won over America and who sponsors it in 2026
For decades the United States was Formula 1’s great missing market. In 2026 it has become its most dynamic one: three Grands Prix on the calendar, an American team on the grid, an Ameri[...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
Sports marketing professionals will certainly be familiar with the name of Jon Spoelstra, one of the most celebrated innovators and practitioners of sports marketing over the past thirty year[...]
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April 20, 2022
F1 Sponsorship Cost 2026: How Much Does It Cost to Sponsor a Formula 1 Team?
F1 sponsorship costs range from $1.5 million to $110 million per year in 2026. From Oracle’s $110M deal at Red Bull to associate placements at $1.5M, this guide covers every cost tier, [...]
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April 15, 2022
Crypto sponsorships in sport: from the boom to the FTX collapse, who is left in 2026
In just over ten years, cryptocurrencies went from the livery of a NASCAR car paid for by an online whip-round to deals worth hundreds of millions with Formula 1, the NBA and the Champions Le[...]
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March 30, 2022
Updating the product to stay ahead of the competition: Product Life Management and F1
In March 2022 Formula 1 had just launched a brand-new set of rules, with ground-effect cars designed to overtake more, and the first two races had delivered a great show and record ratings in[...]
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March 22, 2022
Athlete, Team, or Championship: How to Choose the Right Sponsorship
It’s 2024 and a marketing director at a mid-sized company — B2B technology, growing exports, expanding communications budget — finds three proposals on the table: a title sponsorshi[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 4, 2022
Sports marketing in 2022, between protocols, the metaverse and transitions: the review four years on
In January 2022 the world was struggling out of its second pandemic winter, Omicron was filling the headlines and sport was trying to picture its future between health protocols, new markets [...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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