Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
October 26, 2021
NBA and Formula 1: when sports marketing goes cross-audience (and what happened next)
Austin, October 2021. A half-court basketball set-up appears in the Circuit of the Americas paddock, the drivers go head to head at free throws, on the NBA’s social channels the league&[...]
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October 7, 2021
How Formula 1 works: everything you wanted to know but never dared to ask (2026)
There comes a moment in the life of every new Formula 1 fan when the question becomes unavoidable: why did that driver pit if he was leading? It is the moment when the fastest sport in the wo[...]
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October 7, 2021
The 10 most famous brands in MotoGP sponsorship (2026 edition)
2026 is the year MotoGP’s sponsorship map was redrawn. Repsol is no longer on the Honda fairing but gives its name to a Grand Prix, Monster Energy is moving its title sponsorship from Y[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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July 6, 2021
How sports sponsorship helps a company grow: 7 reasons (2026)
When an ad break interrupts a film, we get up for a glass of water. When a logo flashes past on the fairing of a MotoGP bike during a last-lap duel, we stay glued to the screen. It is the sam[...]
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June 29, 2021
The sports sponsorship process explained by an agency: the 8 stages (2026)
Seen from the outside, a sports sponsorship looks like a decision taken on instinct: a passionate CEO, a handshake in the paddock, a logo on the fairing. Seen from the inside, it is a process[...]
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May 31, 2021
Motorsport Sponsorship: Emotional Impact and Memories
We are pleased to publish this article by Salvatore Valerioti, writer at Blog del Ring. “Give a child a sheet of paper, some crayons, and ask them to draw a car — they will certainly [...]
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May 14, 2021
MotoGP live 2026: where to watch on TV and streaming, country by country
In 2025 MotoGP’s TV audiences grew by an average of 9% per Grand Prix, and those of the Saturday Sprint by 26%. Behind these numbers lies a map of broadcasting deals that changes from c[...]
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May 4, 2021
Top 5 moments of MotoGP racing
They say special people make special plays on special days. So when the greatest riders of all time battle each other on the world’s most iconic tracks, legendary moments come to life, buil[...]
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April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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March 12, 2021
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has[...]
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February 3, 2021
8 mistakes to avoid in a MotoGP sponsorship (2026 guide)
On 31 December 2024 one of the longest-running and most successful sponsorships in MotoGP history came to an end. Repsol and Honda had raced together since 1995: thirty years, 183 wins, 15 ri[...]
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December 10, 2020
MotoGP: the teams, the riders, the sponsors
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages[...]
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November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
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May 27, 2020
Why should you choose a sponsorship agency?
In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world [...]
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May 17, 2020
ML | Mirco Lazzari Magazine | Issue 3
If I said that everyone loved Nicky, those who didn’t know him would think, “That’s what everyone says when someone passes away. They suddenly become a hero. Their insignificant acts ar[...]
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May 10, 2020
Mirco Lazzari’s ML Magazine – Issue 2
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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April 19, 2020
Mirco Lazzari’s ML Magazine – Issue 1
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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March 29, 2020
Crisis communication in sport: a playbook for sponsors and properties
A crisis involving a sports property now spreads in minutes, not days. For a sponsor the question is not whether it will happen, but how ready the company is to decide quickly on incomplete i[...]
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March 9, 2020
Extreme E: what happened to the electric rally series, and what it leaves sponsors
Extreme E is over. The electric SUV series launched by Alejandro Agag in 2019 ran its final race at Qiddiya City, Saudi Arabia, in October 2025, and handed over to Extreme H, the hydrogen cha[...]
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