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Making the best possible use of a paddock pass
By Emanuele Venturoli| Posted July 14, 2019 | In MotoGP, Sports Marketing
By Emanuele Venturoli| Posted July 14, 2019 | In MotoGP, Sports Marketing
Making the best possible use of a paddock pass
Access to the MotoGP paddock after long coveting
You have always been a fan of Valentino, Marquez or Dovizioso and you have eventually succeeded in finding a paddock pass. What’s next now? What can you use it for? If you are not an operator and you have no direct contacts with a team, you may risk seeing or doing very little.
How can you get the most out of your opportunity?
First, try and meet your favourites. You can wait for them outside the workshop trucks when they are not running on the track, on the internal lane of the paddock or, which is a better option, in the parking area of the motor homes that is normally less crowded. It is much wiser to wait for them in these areas or near the back entrance to hospitalities than jostling your own way at the boxes.
Another useful tip to meet the riders is to go near the Clinica Mobile where they often go for massages and physiotherapy. Finally, after you have succeeded in taking a coveted selfie, don’t forget to go and watch the motorbikes racing on the track.
If your pass has a sticker bearing the acronym VA (viewing area), you will also be offered the chance to access the stand reserved for VA pass holders, which is normally positioned near the entrance to the paddock, and grants good visibility. If you are not this lucky, get ready for a good stroll to find alternative solutions.
What if you get hungry?
During the day you will certainly feel like having a snack or a drink. If you are the guest of a team and have contacts, you will be in safe hands. However, if you got hold of your pass under accidental circumstances and your contact person is not on track, you will have to use your wits. No worry, though. The paddock normally hosts a bar or a restaurant – the one in Misano is excellent http://www.misanocircuit.com/strutture/il-ristorante/, in addition to having a choreographic swimming pool and the entrance on the left of the paddock gate in Via Kato.
The alternative for those who do not want to miss a single action and to leave the paddock is a facility that provides catering services to some of the teams. This facility has been managing a literally travelling buffet restaurant for the past 20 years now. It will only take you a little patience – the queue is likely to be long – to sit and enjoy excellent food. See http://www.severinohospitality.com/
To recap. Whether you are well organised or you have made partial arrangements, you will find many ways to spend an adrenaline-filled day near the centre of action and close to the best MotoGP riders.
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Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
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Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
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Jim Wright
Group Commercial Director
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