Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted April 19, 2020 | In ML, MotoGP, Sports Marketing
Mirco Lazzari’s ML MagazineIssue 1 – 2020
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGP‘s most respected and well-known photographers. You can read the complete issues of the magazine at the following link.
Read The MagazineMirco’s Speech
And from here we start again.
Thanks to all of you for making our dream of a purely photographic magazine come true. After the first three numbers, let’s call them numbers zero made at the end of the past season, the results have convinced us that the road taken is the right one.
A magazine that speaks through photography, which tells through images what we have the opportunity to experience during our travels. Important numbers for us and above all involving many countries in the world to demonstrate that photography is still a universal language, a language common to all men and all races.
MLmagazine, ML like our initials, mine and almost of everyone in my family. ML like the agency created years ago together with two special people like Carlo and Raffaella and now Motorsport and Life.
Motorsport has always been my life, even before work, passion was the driving reason that made me enter this world. A world in which I have lived for over thirty years, which has obviously made me give up a private part of me, to allow the artistic part to express itself in its own way. And to evolve, grow, also through those who have always supported and helped me and to those who joined my journey along this path.
Life, in fact.
Thank you.
Read The MagazineBehind the SceneThe Second Life
The race has begun, ready set go…!
From the pit lane box window front I look outside, and feel the suns rays are hot and strong, they dilute the colour of the cobalt blue sky. It is the ideal day for a Grand Prix, or better still… it could be. That clear blue sky! As clear as the Valencia’s sky when in November the sun embraces the circuit in the last effort for the year, but lets say it was never struggle and never has been until it started to weigh me down, until at that precise moment in which I recognised it and had to admit it to myself that all was un effort and a struggle of my entire career.
It was more tiring to recognise and admit it to myself than to admit it and announce it to the whole wide world. To the crowd and to those millions of fans and critics who, in any case, expected me to continued to race but It comforts me to think that, although I’m very far away, I’m still around the track, under the same sky that in my previous career has kept me sheltered, protected and dry as under an umbrella in a thunderstorm. I have been very lucky to be part of this life, like it is my destiny and meant to be. At a certain point of my life in the past, all was a struggle, went through hard times I had to admit I was truly scared, the fear of serious injury, falling off my motorbike, fear of dying, fear of not being up to the task, fear of not loving to race or being loved, fear of never winning a race again.
“…one hundred and sixty thousand spectators came to the San Marino Grand Prix, here at the Marco Simoncelli racetrack in Misano, and when there are only a few minutes left before the traffic lights go out and the starting grid is complete…”
The images of my new monitor are reflected on the pit lane box glass as it continues to remind me about the future without me in it. I abandon looking at the sky with my eyes and lounge back to look at the big screen in which projects the concentrated eyes of you, who are in pole position. The latest generation cameras penetrates and evades beyond the rider’s visor, it captures the image of the still iris and pupil between your immobile eyelashes. I know that gaze well, we all have it, we all had it – two seconds before the traffic light go out; today I smirk and laugh a little if I think about it: the eye of the tiger as we call it at the start of the race, the ancious look of the rider amongst the fumes and thunder of the motorbike, accelerators firmly grasped and when it all goes wrong, after the third corner you immediately understand that they are winning, there is no hope for you and you get the look of the sheep, eh eh eh! […]
Read the full article here
All the photographs and content of this page are property of Mirco Lazzari and are here published with the consent of the author and his associates.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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